Hi All, Welcome back to another week. I’m hoping you all jumped out of bed this week rearing to go!
So What’s really interesting this week….
1. LinkedIn will be rolling out LinkedIn Signal in the next few weeks. On LinkedIn you get to see status updates from people but with Signal you can start filtering out the updates that are of interest to you. For example, you can perform a search so you only see updates with certain words in them that are of interest to your business. If you want to try it out enter your details here.
2. 10 Blog marketing tactics from Future Buzz.
3. Last week Facebook launched a completely new version of their Facebook Groups features. On Facebook you have a personal profile for you, a business page for your business and a group for friends, associations etc. Within e-mail you create a group of people that you e-mail regularly. Within Facebook groups you can now create a similar group and when you update this group they see the updates in their newsfeed. There’s lots of cool new features as part of the group including an online chat.
4. Some interesting insights about twitter. In the article it claims that from research out of 2,000 tweets 41% were categorised as pointless babble. Although you’d want to research a lot more than 2,000 tweets I don’t think that statistic is too far wrong. I would actually say it’s higher. There is value to be obtained from twitter but most people are completely wasting their time sending useless information.
6. Google last week launched a web address shortener (web addresses are too long for the likes of twitter). The big benefit of using this is you get good traffic analytics showing you how often the link was clicked. Thanks to Piaras McDonnell for sharing this.
8. A very interesting video from Kevin Rose the founder of Digg, the social news sharing site, which talks about bringing your site from 1 to 1 million users.
1. If you are running advertisements using Google Adwords and you don’t know the quality score of your ad then it is very likely that you are wasting a lot of money. Look up quality score and check it out!
2. If you have a Facebook business page and you have more than 25 fans you can apply for a shorter web address. For example, our facebook page is http://www.facebook.com/razorcoast. So if it’s a really long name and you want to shorten it log in to Facebook and go to www.facebook.com/username. This name is also indexed on Google so it’s another place for people to find
3. e-mail your LinkedIn contacts once a month. Let them know you’re still in business and offer them something of benefit.
4. Make sure you have a license to use pictures in your blog, website etc. I pick out pictures in flickr (photo sharing site) that have creative commons licensing which means I can share them out as long as I reference the person. So thanks to Jamelah for this week’s picture. If you want to find pictures that have ‘creative commons’ rights do an advanced search on flickr.
Have a fantastic week. If you want to share anything send it on or put it in the comments below.