Digital Marketing
Advertising in the digital realm is becoming increasingly versatile. Now you can not only target your audience and direct them to your site, but also learn more about them in the process. We are adept at all facets of online advertising. Targeted placement, effective e-campaigns and media analysis add value to your site as an effective promotional tool.
With Search Engine Optimisation and Marketing we have a simple goal in mind: people interested in your site and services should find you easily. The benefits of an SEO/SEM campaign are clearly increased foot fall, more eyeballs and ultimately increased sales.
Search Engine Optimisation
Search Engine Optimisation (SEO) is the process of ensuring that your web site is highly relevant and therefore "optimised" for all of the main search engines (which are primarily Google, Yahoo! and Bing) so that your web site is ranked very high on the search engine results.
Search Engine Optimisation ensures that when a user types… Read More
Search Engine Management
SEM refers to the "paid for" advertising within the results of a search.
This screenshot shows that digitalmarketinginstitute.ie appears on top of the sponsored links (yellow area).
Because SEM is a "paid for" listing, it is possible to be top of the ranking immediately however, to remain top of the list on the "paid for" advertising can… Read More
Display Advertisement
Display advertising or online advertising is is graphical advertising on the internet that appears next to content on web pages, IM applications, email, etc.
Display advertising can operate as both a branding vehicle and a response mechanism. Knowing how to leverage online advertising with Search Engine Optimisation or Pay Per Click alongside landing page creation and… Read More
E-mail Marketing
E-mail marketing can provide your company with a range of benefits including driving online sales, building brand awareness, influencing offline sales and keeping customers informed. Of course, e-mail marketing is one of the best tools for providing news and offers to your customers.
We at WebKitchen developped our own Email Marketing System, that… Read More
Web analytics
Google Analytics is the enterprise-class web analytics solution that gives you rich insights into your website traffic and marketing effectiveness. Powerful, flexible and easy-to-use features now let you see and analyze your traffic data in an entirely new way. With Google Analytics, you're more prepared to write better-targeted ads, strengthen… Read More
Keyword Analysis
Keywords (and keyphrases) are the words that potential visitors to your web site use for when searching on the internet. For example, when a user is looking to find a crecge, they might simply type "creche" or "Dublin creche" into Google (or their favourite search engine, the other main ones being Yahoo! and Bing). These… Read More
