Solutions
Tracking and Understanding Your Site Visitors
Website statistics should provide more than just the number of
visitors or the pages read. You also need to know what your visitors do
on your website, where they come from, and why they leave. This
information is critical to improving the relevance of the content on
your most important pages and will help you determine what ergonomic
changes need be made to your website. Web Kitchen.ie specializes in Google tools like Google Analytics, and
our highly qualified team will be pleased to share their know-how with
you.
GOOGLE ANALYTICS IS HEAD AND SHOULDERS ABOVE ALL OTHERS
Of all the Web statistics tools, one definitely stands out for its flexibility and level of detail. Web Kitchen.ie chooses Google Analytics
as its preferred e-metrics analysis tool and recommends this solution
to all of our clients. Even if you already have a statistics tool and want
to keep it, Google Analytics can easily be integrated to and complement
your existing tool.
INSTALLATION AND CONFIGURATION
Web Kitchen.ie excels in the configuration, interpretation and
analysis of Google Analytics data. Our integrated solutions communicate
with this tool to seize the full potential of your visibility efforts
on search engines. We can help you take advantage of all these
opportunities to improve your website's Search Engine Optimization and
optimize your Search Engine Marketing campaigns.
GOAL CONFIGURATION
We can also help you define your goals: conversion goals enable you
to precisely track the path visitors take to get to your key pages. You
can thus measure the conversation rates of your transactional pages and
even identify abandon rates.
INTEGRATED STRATEGY
One of the great advantages of Google Analytics is that it fully
integrates to the major online advertising networks. Consequently, we
can connect your CPC or CPM ads to Google Analytics to analyze and
improve their performance, and export the results of your ads, their
conversion rates, and the most effective keywords at your request or on
a regular basis. Google Analytics's intelligence will make your SEM
campaigns far more effective.
ONLINE CAMPAIGN SCREENING
If you've invested in Keyword Marketing on an advertising network like Google AdWords, Yahoo Search Marketing or Microsoft AdCenter
and you want to know which keywords are among the most clicked to
optimize your return on investment (ROI), then you need the power of our link tagging and configuration services. With our
assistance, you can precisely pinpoint what type of online marketing
works best for you.
PERSONALIZED FILTERS
Our team can install filters on your Google Analytics account to
make your statistical analysis more reliable. These filters will
separate, classify and optimize Google Analytics's intelligence and
redirect it toward traffic-generating channels.