According to eMarketer's forecast, the largest share of US display ad revenues this year will go to Facebook. The estimated social network’s growth in display ad revenues will reach $2.19 billion, which means Facebook receiving 21.6% of all US display ad dollars.
That will put it ahead of Yahoo!, where eMarketer estimates display revenues will be up 16%. Yahoo!’s market share will inch up to 16.4%, while display gains at Google push the site’s share of display spending to 12.6%. Meanwhile, AOL will drop from 5.3% of display ad revenues in 2010 to 4.4% this year.
In the search market, Google will solidify its position as the top site with an increase in market share of nearly 4 percentage points, to 75.2%. eMarketer expects Microsoft, where search revenues will be up 16.4% in 2011, to increase its market share slightly for the next two years, while search revenues at Yahoo! will continue a slow decline, dropping to $1.1 billion this year from $1.28 billion in 2010.
Declines will also continue at AOL throughout the forecast period.
To view the full article, visit eMarketer.com
