Coca Cola is well known for their various exciting real-world marketing stunts, their latest features a unique truck that has been travelling all over Mexico and is set to go to the football World Cup in Brazil in 2014. The concept behind the truck is that it travels all over the country and asks football fans to record their voice singing along to a popular chant. This is kept on file and then meshed into one big song that gets played when the truck drives in to a stadium at a big game.

It means that instead of there only being 50,000 fans physically in the stadium, Coca-cola is able to create a sense of community and bring over a million people from around the country along to cheer on their team. The sound quality doesn’t really come across in the video, but they look like some pretty serious speakers so we are guessing it would add additional atmosphere to the stadium and help the team along.

It’s a really nice idea and it is clear that Coca Cola is starting to focus in on football for their happiness campaigns so we can expect to see a lot more of this particular truck in different countries around the world in the coming months.

It really is amazing what brands will do to promote themselves these days because when I stumbled across this new product from Pizza Hut, I could only assume it was a stunt to get themselves some online attention because there is no way it could be real.

It turns out that their latest product is indeed real and comes from Pizza Hut middle east and is called The Cheeseburger Pizza. They’ve taken two of the most popular snack foods in the world and combined them into one meal that, quite frankly, looks absolutely disgusting.

What this will do for them though is get the brand lots of exposure around the world as people share the video on blogs and with friends and they have clearly made a calculated bet which means that even though it is disgusting, it’s a risk worth taking. I only hope no Italians see this because they’ll shudder in horror after seeing what has become of one of their national dishes.

Ever wanted to watch a tv show or video clip but was forced to sit through part or an entire advert before you actually get to the content proper? Chances are that everyone has experienced this once before in their lives which can be fine if you can click through in five seconds, but when it’s a 30 or 60 second advert, it can begin to get annoying.

That dream could become a reality as the latest addition to online advertising is the opportunity to skip certain video ads, AdAge report.

The Interactive Advertising Bureau (IAB), which helps set guidelines for online advertising, is offering technical support for publishers who feel that consumers should be able to skip irrelevant ads shown at the beginning of a video. Through their new IAB video suite, ‘skippable’ videos will allow the publisher to the pricing model based on ads that play to completion. The guidelines support what the IAB call ‘pods’, a number of multiple ads that can be displayed in a single ad break.

As video and online tv sites more towards longer, original web videos, compulsory advertising has become the norm so trying to find the perfect way to incorporate them without inconveniencing the viewer. US TV streaming site Hulu has a system called ‘Ad Selector’ where viewers can select from three ads, so that the ads viewed are more relevant to them. Other sites like Skipit and Solve Media allow viewers the choice to skip ads for a small fee.

This measure is being introduced as publishers are trying to find different ways to boost online advertising revenue. According to AdAge, Emarketer has estimated that online video advertising, including mobile, to reach $3.12 billion in the U.S. this year, and is expected to rise t $9.30 billion by 2016.