Now things have gone to the next level with a brilliantly edited video that shows Barack Obama, the leader of the most powerful country in the world, appearing to sing the song. It’s a mixture of hundreds of clips and while it starts slow, it quickly becomes a brilliant and catchy tune. The video has only been out for out three days and it already has 8 million views.
Every once in a while a video will come along on Youtube that raises the bar and sets the standards even higher for film makers all over the world. The latest example is called Yosemite Range of Light and it is created by the same guy that we have featured a couple of times here on the blog in the past. The video took a total of two years to shoot and edit and as he says himself:
“Yosemite National Park, the High Sierra, and the Eastern Sierra are some of the most beautiful places on earth. Ever since I serendipitously won a trip to Yosemite when I was 18, the beautiful Range of Light has captured my heart and become my home. Nothing brings me more joy than to share this life changing beauty with others.”
To really understand the video and to see it at its best, you will need to have a strong internet connection, switch to 1080p down in the bottom right hand corner, hit fullscreen view and crank the volume up to the max. What we love about these sorts of films is that anybody with relatively cheap equipment and a lot of time on their hands now has the ability to create something that gets them millions of views and recognition for their work all over the world. A stunning piece of work.
Coca Colais well known for their various exciting real-world marketing stunts, their latest features a unique truck that has been travelling all over Mexico and is set to go to the football World Cup in Brazil in 2014. The concept behind the truck is that it travels all over the country and asks football fans to record their voice singing along to a popular chant. This is kept on file and then meshed into one big song that gets played when the truck drives in to a stadium at a big game.
It means that instead of there only being 50,000 fans physically in the stadium, Coca-cola is able to create a sense of community and bring over a million people from around the country along to cheer on their team. The sound quality doesn’t really come across in the video, but they look like some pretty serious speakers so we are guessing it would add additional atmosphere to the stadium and help the team along.
It’s a really nice idea and it is clear that Coca Cola is starting to focus in on football for their happiness campaigns so we can expect to see a lot more of this particular truck in different countries around the world in the coming months.
It really is amazing what brands will do to promote themselves these days because when I stumbled across this new product from Pizza Hut, I could only assume it was a stunt to get themselves some online attention because there is no way it could be real.
It turns out that their latest product is indeed real and comes from Pizza Hut middle east and is called The Cheeseburger Pizza. They’ve taken two of the most popular snack foods in the world and combined them into one meal that, quite frankly, looks absolutely disgusting.
What this will do for them though is get the brand lots of exposure around the world as people share the video on blogs and with friends and they have clearly made a calculated bet which means that even though it is disgusting, it’s a risk worth taking. I only hope no Italians see this because they’ll shudder in horror after seeing what has become of one of their national dishes.
Kraft is going all out on their Facebook promotion these days and they have come up with a unique and innovative way of thanking their fans. When they posted the following message a couple of days ago, nobody knew what was going to happen: “”LIKE this post, and you never know what may happen.” Just 48 hours later, they all got their answer as Kraft launched what they called a Likeapella. As they say themselves:
You LIKE a brand and its posts. But does it ever LIKE you back? KRAFT Macaroni & Cheese does. That’s why, with the help of The YellowJackets a capella group, we’re personally thanking our fans who showed us love by “liking” our Facebook posts.
This really is a brilliant stunt and it shows the fans that the brand is listening to them and really cares about what they think rather than just pushing out meaningless branded content. Most of all this is an incredibly shareable piece of content (if you were one of the names on this you would totally post it to your Facebook and Twitter meaning an automatic 4,600 shares) that is going to be picked up by marketing and social media blogs all over the world. It is incredibly smart and we take our hats off to the marketing team behind this, although we have to admit 45 seconds of the video was all we could listen to!
Google is pushing advertising on Youtube for quite a while, with 800 million visitors to the site every month, the platform is practically a goldmine for revenue that Google and similar sites are figuring out how to monetize. The latest effort is to integrate AdWords with Youtube videos and allow all users to avail of the service, mainly smaller businesses who want to expand their audience.
After making various improvements to its AdWords services including the future introduction of a system that recognises misspellings and variations of keywords, Google AdWords for video is similar to its text equivalent but instead users who have videos can assign keywords to their videos and present a call-to-action overlay on your video, directing traffic to your website or a specific page.
Through this service, you can discover how viewers are engaging with your brand during and after they watched your ad, as well as the type of audience you’ve attracted via the AdWords analytics system. If you’re familiar with Google Analytics, then you’ll find more of the same here, showing you which ads are performing the best and where your audience is coming from.
Pay Per Engaged Views
One of the major advantages that Youtube is pushing is their Trueview video ads, only charging you when your ad has been viewed. Users aren’t charged if a viewer has skipped their ad or if they have already seen your video so you only pay for engaged viewers. There is no minimum budget spend required to launch a campaign on video although this is because AdWords uses a cost-per-click bidding system and be charged only the necessary amount to keep your ad at its position in its page.
To encourage users to hit the ground running, Youtube has also compiled a Advertiser Playbook teaching users how to make sure their ads reach the widest possible audience. This is a move that benefits Youtube and Google as high quality ads means that they will be watched to the end and the company will get paid for it, thanks to the Trueview system mentioned earlier.
The company claims that from a recent Campaign Insights report, Youtube video ads drive a 20 per cent increase in traffic to your website and a 5 per cent in searches for your business so Google is hoping that these percentages will increase once small businesses start using the service.
Ever wanted to watch a tv show or video clip but was forced to sit through part or an entire advert before you actually get to the content proper? Chances are that everyone has experienced this once before in their lives which can be fine if you can click through in five seconds, but when it’s a 30 or 60 second advert, it can begin to get annoying.
That dream could become a reality as the latest addition to online advertising is the opportunity to skip certain video ads, AdAge report.
The Interactive Advertising Bureau (IAB), which helps set guidelines for online advertising, is offering technical support for publishers who feel that consumers should be able to skip irrelevant ads shown at the beginning of a video. Through their new IAB video suite, ‘skippable’ videos will allow the publisher to the pricing model based on ads that play to completion. The guidelines support what the IAB call ‘pods’, a number of multiple ads that can be displayed in a single ad break.
As video and online tv sites more towards longer, original web videos, compulsory advertising has become the norm so trying to find the perfect way to incorporate them without inconveniencing the viewer. US TV streaming site Hulu has a system called ‘Ad Selector’ where viewers can select from three ads, so that the ads viewed are more relevant to them. Other sites like Skipit and Solve Media allow viewers the choice to skip ads for a small fee.
This measure is being introduced as publishers are trying to find different ways to boost online advertising revenue. According to AdAge, Emarketer has estimated that online video advertising, including mobile, to reach $3.12 billion in the U.S. this year, and is expected to rise t $9.30 billion by 2016.
Every once in a while technology will get to a certain stage where you think it can’t possibly advance much further which is where I thought we were at with video recently given the fact that we are all walking around with 1080p full HD cameras in our pockets on our phones. Just when you thought we had reached the nirvana of video technology along comes this stunning video featuring of all things a simple tea party that is shot in a whopping 6900 frames per second and that shows what might be possible with a video camera in the future. As the guys who made the video themselves say
A super slow motion video of exploding eggs and smashing glass filmed by the Phantom Flex camera….not your typical tea party.The frame rate was anywhere between 3,200 to 6,900 frames per second.
Now this technology is obviously not in the hands of regular punters just yet and that is something that is probably a few years off but with the pace at which personal video technology is evolving you could see us all walking around with something like this on our phones in the future. Sit back and pop the video in to 1080p and enjoy this breath taking piece of video.
Maybe it’s because I am a serious foodie, or maybe it’s just the envy that most of us feel when turning right instead of left when entering an aircraft, but this new piece of marketing from British Airways (BA) looks genius to me.
BA will launch an exclusive airline themed pop-up venue – ‘Flight BA2012’, celebrating the best in British talent in the run up to the London 2012 Olympic and Paralympic Games. Open on select weekdays from April 4th to 17th, the three-in-one art gallery, cinema and dining lounge will showcase the works of the BA Great Britons who were mentored by Richard E Grant, Tracey Emin and Heston Blumenthal.
The hype surrounding the lead up to the Olympics is starting to build, and what we love about this is that it taps into the nostalgic feel to the brand over the past 60 odd years. Guests will be able to sample a bold British menu created by Michelin-star chef Simon Hulstone, who has produced an Olympic Games inspired menu under the guidance of Heston Blumenthal.
Most people will never be able to experience flying first class, but with it coming to London city center at £50 per person, it makes the whole experience more affordable.
Olympic Marketing In Full Swing
All the big brands have been gearing up for the Olympics in recent weeks and the pop-up restaurant seems to be part of an integrated campaign by BA. Last week they launched this brilliant big production TV advert…
Figuring out how to improve your site’s Search Engine Optimization (SEO) is perhaps one of the most confusing tasks for any business that doesn’t have a web background. However, if you’ve been paying attention to Google’s Webmaster Central Blog, you would have noticed a number of posts and tips to help develop your understanding of the concept; their latest video is perhaps their most useful one yet.
Google’s developer program tech lead Maile Ohye gives a video aimed at beginner to intermediate level web programmers about the most common mistakes people make when approaching SEO, as well as giving a few tips as to how to improve your ranking. The video focuses more on the mistakes made (hence the video title), it’s definitely a useful guide if you have a working knowledge of SEO but need some guidence.
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One of the biggest memes on the internet at the moment is different, weird and wonderful versions of the song “Call me maybe” by Rae Jespen. We’ve seen a Harvard baseball team getting over 10 million views with their version that kicked the craze off. That was then followed up the “Don’t call me maybe” and even the Miami Dolphin cheer leaders got in on the action.
