This article is about measuring social media network marketing using various analytics tools.  As with any form of marketing, if you don’t measure , you are pretty much flushing money down the pan.

Whilst the social media networking that we use to communicate are, on the whole free -  your time is not, and all too often its easy to get blindsided, and fritter the day away by being too active within these networks.

However, with social media maturing all the time, a number of tools have cropped up that allow marketers to monitor their efforts all the more closely. We can now get instantaneously actionable data back, and work out what is working, and what isn’t benefiting us. This post concentrates on some of the bits and bobs you should know from a reporting and data collection point of view, that will allow you to more closely analyse social media actions granularly.