Investing in SEO training and internet marketing is no longer an option - it's a necessity. Search engine optimisation or SEO is the first step taken by many businesses to make sure their website is visible on Google and the other search engines. Once you've decided to undertake SEO as part of your marketing activities, you have to consider how you will implement this within your organisation. Your first decision then will be whether to outsource your SEO to an external agency or to invest in SEO training.
DMI is running an Advanced SEO Training course on May 17th and 18th.
Booking for this course will be available shortly. In the meantime, please call Peter on 01 271 1888 for more details.
Digital Marketing Institute delivers high quality training courses in all aspects of current digital marketing. We have recently partnered with the Cork College of Commerce to bring the course to Cork city.
This is a 12-Lecture Part Time course (taking place over 8 weeks) which takes place on Tuesday and Thursday evenings between 6:30pm and 9:30pm.
Where: Cork College of Commerce, Morrison's Island, Cork, Ireland
When: Start date Thursday 3rd March 2011
Time: 6.30pm - 9.30pm Each Week for a total of 12 weeks
Week 1 - Thursday 3rd March Week 2 - Tuesday 8th March & Thursday 10th March Week 3 - Tuesday 15th March Week 4 - Tuesday 22nd March & Thursday 24th March Week 5 - Tuesday 29th March Week 6 - Tuesday 5th April & Thursday 7th April Week 7 - Tuesday 12th April Week 8 - Tuesday 19th April & Thursday 21st April
Overview
As we are all aware, the Internet plays and ever-increasingly important role in our lives, whether in business or at home. For businesses, especially as the economy falters, businesses are looking to use the internet as a method of communicating, selling and marketing their products, services, brand and vision and generally interact with customers.
This course has been developed by digital marketing professionals for existing and aspiring digital marketing professionals. All of the lecturers are expert practitioners in their field. This course therefore provides attendees with comprehensive introduction to the concepts and application of digital marketing. It introduces a range of innovative approaches that have been taken in applying these ideas to online Marketing. Real life case studies and a very practical approach provide a cornerstone to this course, ensuring that students understand both the theory and be in a position to apply this in their own business.
Course Overview
The course includes all aspects of current thinking and application of online and digital marketing, including
Search Engine Optimisation
Pay per Click Marketing
Banner and other Digital Image marketing
Podcasting
Blogging
Social Networking
Affiliate Marketing
Email Marketing
Web Site Analytics
Dealing with Digital Agencies
Facebook
Twitter
Upon completion of this course, students will have an understanding of the essential concepts required to develop a career in Digital Marketing.
Lecturers
All of your lecturers are professionals in the Digital Marketing sector, running and delivering online marketing campaigns. Furthermore, all of your lecturers are senior members of (and some are board members of) their appropriate association. They base their training on their experiences and will be therefore using real life examples and case studies throughout the course.
Your lecturers for this Cork-based digital marketing training courses are all digital marketing practitioners. A complete list of our faculty is available here, and here is a short list of some of some of these lecturers:
12 Lectures over 8 Weeks, Evening Programme, 6.30pm - 9.30pm, each evening
Venue
Cork College of Commmerce, Cork
Who Should Attend
This course is designed for those who have little previous experience of online marketing and who want to get started in implementing these techniques in their business. The course is targeted to those with responsibility for developing or implementing an organisation’s online strategy, including senior management, marketing managers, communication specialists, webmasters and IT managers and personnel or would like to a pursue a career in online marketing.
Course Structure
Lecture 1.
How the Internet has Impacted Marketing Web Site Design and how it’s development has impacted marketing and how the web and it’s various can be applied to your business through the use of the online marketing techniques that we will introduce over the coming weeks.
Lecture 2.
Search Engine Optimisation (SEO) Correctly implementing On-Page SEO and Off-Page SEO on your web site can get your business listed at the top of Google and the other search engines. This lecture clearly explains how, by correctly implementing blogging, meta-tags, content, sitemaps, an inbound linking strategy and developing a comprehensive digital footprint, Google will find your site and place it to the top of the search results.
Lecture 3.
Pay Per Click Marketing (focusing on Google AdWords) Online advertising is now a critical part of any online marketing campaign. This lecture takes the student through the various Pay per Click products as well as taking everyone through various case studies. The lecturer will also set up a Google AdWords campaign.
Lecture 4.
Using Google Analytics to improve traffic and user navigation This lecture describes how to view and analyse web site statistics as part of an online marketing campaign. It is focused entirely on Google Analytics and how to implement Google Analytics on your web site and use it to find out who visits your site, where they come from, what pages they visit, etc, etc. You can then use this information to improve your visitor interaction.
Lecture 5.
Email Marketing in the Digital Marketing Mix We explain the ideas behind email marketing and how this has evolved over the past 10 years, introducing students to the leading email marketing tools and applications available on the market. The lecturer goes through some of the best practice examples of email marketing. Practical examples and case studies throughout.
Lecture 6.
Social Marketing With more than 140 million blogs currently being tracked by Technorati, the opportunities for businesses to speak with their customers is nearly unlimited. That’s why more and more companies are turning to the blogosphere to connect with consumers. Never before have had businesses had such effective access to the frustrations and desires of their target audience. This lecture clearly explains how to go about using blogs and social media (Facebook, Twitter, LinkedIn, etc) as part of the marketing mix to drive business.
Lecture 7.
Online PR and how to create and implement successful Online PR campaigns Students will learn how to plan and implement an Online PR Strategy using some or all of the Social Media applicatins and tools discussed in the previous lecture. The issues discussed will also include Online Brand and Reputation Management
Lecture 8.
Online Display Advertising - Create, Implement and Measure Online Advertising Campaigns Display and Banner now advertising now plays a huge part in the overall marketing mix. This lecture goes through the history of the development of this market. You will learn how to develop an online brief, understand the components of online advertising success and be able to understand and construct and online media campaign.
Lecture 9.
How Web Site Architecture can Affect Online Success A Web site’s information architecture and technical architecture are critical to its success in natural search results - and are important elements of paid search success, too. Dynamic URLs & dynamic content. This lecture discusses some of the following (in marketing terms!): HTTP and HTML, Redirects, JavaScript, CSS, Multiple languages, domains and sub-domains, Duplicate content issues, etc
Lecture 10.
Mobile Marketing and Video Optimisation This lecture discusses (a) the emergence of mobile marketing and how to usethisas art of your marketing campaign, and (b) how video is affecting our interaction with web sites and how you can take advantage of video, Youtube and other video content sites.
Lecture 11.
Affiliate Marketing What is Affiliate Marketing and what are the benefits of using Affiliate Marketing as an additional channel. How to set up a successful affiliate program. Using paid and natural keyword bidding and natural search to effectively promote products and services on search engines. Measuring results and case studies throughout.
Lecture 12.
Planning and Implementing a Digital Marketing Campaign This lecture brings together all of the elements in a digital marketing campaign. The advantages and shortcomings of each of the activities within a campaign are reviewed with real-life examples as to why and where a medium would be chosen.
Assessment
The Diploma is awarded to participants on the successful completion of a Digital Marketing Assignment. The assignment is a written document, giving students the opportunity to demonstrate their understanding and application of their newly acquired digital marketing knowledge.
Cost
Cost per participant - €1,495 1,250
Note that your place on the course is confirmed upon full payment of the course fee.
Digital Marketing Institute is running a 12 Week Web Marketing Course in Galway.
This Web Marketing course in Galway starts on Tuesday 8th February in Galway at 6.30pm
Overview of this Web Marketing Course
As we are all aware, the Internet plays and ever-increasingly important role in our lives, whether in business or at home. For businesses, especially as the economy falters, businesses are looking to use the internet as a method of communicating, selling and marketing their products, services, brand and vision and generally interact with customers.
This course has been developed by digital marketing professionals for existing and aspiring digital marketing professionals. All of the lecturers are expert practitioners in their field. This course therefore provides attendees with comprehensive introduction to the concepts and application of digital marketing. It introduces a range of innovative approaches that have been taken in applying these ideas to online Marketing. Real life case studies and a very practical approach provide a cornerstone to this course, ensuring that students understand both the theory and be in a position to apply this in their own business.
Course Overview
The course includes all aspects of current thinking and application of online and digital marketing, including
Search Engine Optimisation
Pay per Click Marketing
Banner and other Digital Image marketing
Web site architecture
Web 2.0 technologies
Podcasting
Blogging
Social Networking
Affiliate Marketing
Email Marketing
Web Site Analytics
Dealing with Digital Agencies
Facebook
Twitter
Upon completion of this course, students will have an understanding of the essential concepts required to develop a career in Digital Marketing.
Google (UK) has just launched a series of Free Google AdWords Training Course Videos to help advertisers start with, and then get the most from, their Google AdWords advertising.
If you're interested in creating a stronger online brand presence or drawing a high volume of traffic to your site, the Google AdWords Online Classroom can help you accomplish both by giving you access to the world's largest online video-streaming and -sharing community.
There are a whole bunch of video's to help you get started with Google advertising. The titles of these videoa includes:
Create an AdWords account
Ways to Boost Your AdWords performance
Measuring Success
Beyond the basics
This is an excellent series of video's for beginners.
There is also a video specially for marketing agencies trying to get to grips with the digital advertising world.
WordPress and other blogging application have evolved significantly over the past 10 years or so, due to the popularity of blogging. This has resulted in WordPress and the likes becoming one of the best ways for businesses to easily build feature rich, simple to edit, search engine friendly web sites.
If you are currently considering either building or re-developing your web site, we would strongly suggest that you have a look at WordPress (which is a free application). WordPress has, over the past few years, rapidly transformed itself from being a blogging tool to a very powerful Content Management System.
You can use WordPress to create your entire website (whether you include a blog or not!). Of course, if you want your site to be found on Google or the other search engines, then you will want to include a blog into your digital marketing strategy.
One of the best functions of this set-up is that anyone in your company can update and edit the site including adding pages, text and images without any knowledge of HTML or web design software.
WordPress is now such a popular tool for building web sites that you can get one of literally thousands of “themes” wither for free or for a nominal amount. What this means is that you do not necessarily have to engage a designer to design a look and feel that suits your business – you can literally download this theme (or template) and hey, presto! – you are up and running with a web site!
Great premium themes are available from a whole host of suppliers - here are some ....
Web sites using a blogging technology (such as WordPress) general score higher rankings (than static web sites) in the search engines, particularly if you include a blog. The software automatically optimises any new pages that you write and the RSS feed from the blog makes it much easier for search engines to find your site.
Plug-Ins for WordPress
As there are so many people using (and developing add-on tools – called Plug-Ins for) WordPress, there are hundreds of additional plug-ins that you can get for free. These will take advantage of the WordPress platform and allow you to add extra functionality to your web site just as easily as you edit new pages.
Anyone with a little web site design and set-up knowledge should be able to use one of the themes above to create an entire WordPress web site.
If you are still not convinced, or simply want to understand how to put all of this together for your own business, come along to our next WordPress training course on 25th January 2011.
With 2010 nearing an end, we are all looking ahead optimistically towards 2011. In the world of web technology, we have not witnessed any major upheaval this year. Being an ardent web surfer and a webmaster it's all but natural for me to become curious about what holds for us in 2011.
The most interesting area to look forward to is Search Engine Optimization (SEO), without which no website under the sun passes the fitness test. The SEO domain has got a tremendous boost owing to the growing popularity of social networking sites and various improvements in search technology. In this article and the following one, I will share with you some of the SEO trends that you can look forward to next year.
Social Media Optimization
Close on the heels of Search Engine Optimization, comes Social Media Optimization, the newest incarnation of SEO. I know that you are not getting surprised any longer by this new term, thanks to the tremendous popularity of social networking sites worldwide. Webmasters should not consider Social Media Optimization as a distraction from their normal SEO efforts; but this new activity should be deployed to boost a site's SEO prospects.
Social Media Optimization activities may include back links from individual social media sites, development of a credible profile on these sites, and targeting towards real time searching. The greater impact you can cast on the social networking sites, the greater your SEO prospects will improve in the coming year.
Website Speed and On-Page SEO Activities
There are some webmasters who rely on off-page optimization rather than on-page optimization. But in 2011, you should give equal, if not more importance to on-page optimization. Most importantly, the site load time is going to be the litmus test.
Google, in its effort to improve websites' performance has decided to penalize those sites that take a longer load time. Simultaneously, improper use of Meta tags in website coding will have a negative effect on major search engines in the coming year.
The Web Is Going Mobile
Smartphones are getting more and more ubiquitous and people have started surfing websites on their mobiles more than ever. This trend is going to increase in 2011. The number of mobile Internet users has touched 90 million already. The need for optimizing your site for mobile users will naturally be more pressing. Your site needs to be optimized for relevant mobile applications, such as Google's Mobile Search Services and mobile keyword tool in AdWords.
Google itself has stated that mobile search results takes precedence over desktop search results when it comes to mobile searching. This underscores the need to invest your time and money towards mobile SEO in the coming year.
Online Videos
Video is the buzzword today. Your site needs to be powered with YouTube video clippings, one of the most popular media on the web today. If you upload a video on YouTube against a particular keyword, your site gets a better chance to be "visible" by leading search engines like Google against that keyword.
One cannot ignore the growing popularity of YouTube. It has outdone Yahoo! To become the second largest search engine in U.S. Therefore, putting up a relevant video on YouTube not only enhances your site's SEO prospects in Google, but boosts up the SEO prospects in YouTube itself.
Personalized Search
One of the important trends in online search features is personalized searching. This trend will get further intensified in 2011. Google, the global leader, has in fact made personalized search the default option. Unless users opt out of this default option, they are likely to experience only personalized search features from Google. Personalized search results are based on the user's web surfing habits.
The probability of your website showing up on the search results is going to be lesser, unless your site is one of the frequently accessed sites by the user. If your site is widely popular and users access it frequently, you are likely to enjoy better search positioning on the days ahead. Else, you need to build up your site's branding (by other means) and entice users to access the site from time to time.
Local Search
Experiments with local search were seen in 2010 and the trend is likely to continue well into the next year. Leading search engines like Google has started depending on local search listings. As a webmaster, you should emphasize more on improving your site's SEO abilities in local search engines. Dominating the local listings is pretty easier as there is lesser number of players. Big search engines will then filter the top results into their search lists and you will get an automatic entry.
The outcome is debatable if you have hosted your site in a different country to grab the advantage of global search. Generically, it is advisable to host your site in the same country where your business operates in order to take the most advantage of local search listings.
So folks, these were some of the SEO trends for the upcoming year. Pay attention to these if you want to retain or improve your site's search-friendliness.
About the Author: Danielle Sage - Writing is my life and I love it. I write a lot of Articles and Blogs to relay all of my experience about SEO Services. To know more about Websites SEO visit my website.
Punch Above your Weight Online - Localised search results have recently experienced a major overhaul within the Google SERPs (Search Engine Results Pages) which has resulted in a fantastic opportunity for small and medium-sized businesses.
Local search results were previously relegated to a small map, which would appear within the first page of results, but now they enjoy first page domination for local search terms.
The benefit of this to small businesses is that they can now appear above their much larger revivals who are relegated to the last few results on page one of Google.
Don't miss out on local search results; they're your next customers. Here's 10 tips to help you capture them:
1. Claim your Google Places listing - it's easy to do and if one doesn't exist for your business then you can quickly and simply create one. What is it? A Google Places listing is effectively a profile attached to Google's local search results. It is important because Google ranks these profiles above all others in their new first page local search results.
2. Add pictures to your Google Places listing. The effectiveness of your Google places listing is impacted by its completeness. Images will not only flesh out your listing, but when they appear in the search results, besides your Google Places listing, they are eye-catching and attractive which will increase clicks.
3. Gather citations - citations are instances on the web where your business is mentioned, Google uses the consistency of the information it finds and the authority of the referring site to boost your rank in local search engine results. The quality as well as volume of citations is an important factor in local search engine optimisation.
4. Include your locality in on-page optimisation - revisit your META and Title Tags to ensure your town is included wherever possible. Make sure your address appears on every page and that you have a contact page.
5. Submit your site to local directories including Yell.com, Qype.co.uk, Hotfrog.co.uk, local Chamber of Commerce and business directories. Local directories will have greater relevance in local search as it narrows your field of operation for Google to a localised area.
6. Manage your online exposure - make sure the information distributed across the web that pertains to your business is managed carefully. Trawl local directories and existing listings, double-check that your details are correct and that they match both your Google Places contact information as well as your websites contact page.
7. Get your reviews and testimonials on the web - no doubt you will already have testimonials collected from customers, these need to go online as well as in other marketing materials. Put a process in place of asking satisfied customers to review you online if at all possible. Pen a short email with instructions of where and how you would like the review left and send this to all satisfied customers.
8. Use a local phone number instead of a 0800, 0845 or 0870 - this again refines your location making it easier for search engines to place you within a specific region.
9. Target local keywords - when link building make sure you target some local variations on your keywords in the anchor text of your links.
10. Use your supply network - think about local search as being similar to networking. No doubt you will already have a network of local contacts, associates and suppliers who all allow your business to thrive. Simply transfer this network online by linking to each other.
Local search is set to dominate first page results for all local search terms. Small, local businesses should take advantage of this by implementing some or all of the tips above which will allow them to compete with much larger businesses who have until now monopolised the first page results by investing in aggressive SEO campaigns.
About the Author: Kriss Davies - If you find local search engine optimisation confusing or simply don't have the time to optimise your local online presence you can call on the of an SEO expert. For Google Places listing and local search engine optimisation visit www.libertymarketing.co.uk.
This Diploma in Digital Marketing Course is designed to enable you to create a real and focused digital marketing plan that can help you and your organisation to increase online brand awareness, traffic to your site and intimately sales for your products and services, therefore allowing you to become more profitable.
It is a part-time evening Diploma, delivered between 6.30pm and 9.30pm commencing on Wednesday 26th January and running every Wednesday for 12 weeks.
This course is for marketers and business leaders who need to understand what the impact of the fast evolving digital marketing will play on their company and profits. We have developed this course for the modern SME to enable to to develop a clear, concise and focused digital marketing strategy that can help you and your organisation become more efficient and more profitable.
This course includes modules and lectures by some of the leading lights in the digital marketing sector in the country. the modules include lectures on Search Engine Optimisation (SEO), Online & Display Advertising, Mobile Marketing, Social Media Marketing, Online PR, Affiliate Marketing, Web Site Analytics and much more. Your trainers include people from companies that include Adforce, Radical, Digino, H&A Group, RingJohn.com, BizGrowthNews, Ion Online Marketing, Cybercom and many more. All of your lecturers are experience industry practitioners who share with you their extensive experience - each module is a mix of lecture, hands-on workshop and interactive discussion.
In designing this accredited Diploma, we share with you the main skills required to create and implement effective digital marketing campaigns.
Social Media Marketing is now one of the most important aspects of SEO and PPC marketing campaigns.
Covario, a San Diego based digital agency, reckons that 2011 will be the “Year of Facebook”. Looking to the chart below, this certainly appears to be the case.
Search marketers are discovering how social media marketing can seriously assist in their search engine optimization efforts. People surveyed by Covario stated that their #1 priority for SEO for 2011 is the integration of search with social media. According to the report, “leveraging social media for scalable link-building efforts is a major initiative for advertisers.”
Social media will also play an important part in paid search efforts next year. Search ad campaigns on sites like Facebook and LinkedIn were top of mind for nearly half of advertisers surveyed—far ahead of priorities like local search or dealing with recent changes to major search engines (for example, Google Instant and Yahoo!-Bing integration).
The report noted that major spending increases on Facebook search advertising are planned for 2011. Covario estimated many advertisers would be spending 10% to 20% of their pay-per-click budgets on Facebook next year, giving the social networking site a major share of that market. The report also indicated that rather than pulling dollars away from other paid search spending areas, these would be additions to the search budget coming from display or offline budgets instead.
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Investing in SEO training and internet marketing is no longer an option - it's a necessity. Search engine optimisation or SEO is the first step taken by many businesses to make sure their website is visible on Google and the other search engines. Once you've decided to undertake SEO as part of your marketing activities, you have to consider how you will implement this within your organisation. Your first decision then will be whether to outsource your SEO to an external agency or to invest in SEO training.
Digital Marketing Institute delivers high quality training courses in all aspects of current digital marketing. We have recently partnered with the 
Digital Marketing Institute is running a 12 Week Web Marketing Course in Galway.
Google (UK) has just launched a series of Free Google AdWords Training Course Videos to help advertisers start with, and then get the most from, their Google AdWords advertising. 
