The ever-increasing demand for digital marketing continues tirelessly! Running in parallel with this demand (which outstrips supply throughout the globe) is the requirement for associated education in an effort to help traditional marketers to understand this new paradigm.
Digital Marketing Institute is one of the few businesses in Ireland helping to meet this demand and seem to be hitting the mark with full employment for students.
Digital Marketing Institute is accepting the next intake of students for their Postgraduate Diploma in Digital Marketing. This is the only such postgraduate qualification that is fully accredited in Ireland. It is certified by the Scottish Qualifications Authority (SQA) under the European Qualifications Framework. It therefore provides students with a recognisable, transferable, international qualification.
The course is taken over 8 months. The contact hours comprise 48 lectures, 4 workshop/tutorials, taken over 2 Semesters. All of the lectures are very interactive and packed with case studies and workshops throughout. Lectures are delivered by practising experts from the digital marketing industry who are currently planning and implementing winning digital marketing campaigns on behalf of their clients.
As stated, to date, there has been 100% employment success from this course, with previous students securing senior roles within the digital marketing sector.
Some of the organisations that past students now work with include Google, Facebook, ESB, Lisney, Westin Hotels, Ladbrokes, Barclays Bank, Jameson Whiskey and Microsoft.
Previous Students Testimonials:
“This training has allowed me to refocus my career within my organisation and brought a wider range of skills to my role”. – Brand Manager, Jameson
"The postgraduate diploma in digital marketing has been both engaging and enjoyable and helped me secure a new job specialising in online marketing". - Online Brand Executive
"I will continue to recommend you,without hesitation as you run excellent courses and have an excellent calibre of tutors."
Real-time bidding and customer segmentation is two main features advertisers are looking from publishers online.
According to March 2011 research from DIGIDAY and PubMatic, nearly half of publishers surveyed have been forced to turn down requests for proposal because they couldn’t offer advertisers the targeting capabilities they had come to expect.
In addition, two-thirds of publishers said they had seen an increase in requests for proposal that included audience segment targeting. Just 3% had seen no such requests.
The demand for audience targeting is huge. Nearly all advertiser and agency respondents to the study (97%) said they would be using audience targeting this year, and nearly half (47%) said they would use audience targeting for a majority of their online advertising spending.
Targeting the right audience has emerged as more important than the right content, according to the survey. While the strength of the preference varied somewhat across different types of advertisers and agencies, all agreed that if they could pick only one targeting method, it would be audience.
Value of a Facebook Fan According to Marketers Worldwide, July 2010 (% of respondents)
These days it is considered essential for any consumer-oriented businesses to be involved in social media. In a highly dynamic world of superfast broadband and mobile Internet, marketeers have to follow their customers online and into the depth of social networks.
Actively using social media channels can certainly provide access to a much wider audience and increase brand's exposure, however, marketeers who brave this new trend are left unsure of the financial profits of their efforts. To do social media marketing well requires time, and to do it well enough to stand head and shoulders above competition takes a lot of time and creativity. That is where digital marketeers are struggling to justify the weight that has been given to social media marketing in recent years.
According to a July 2010 survey of social media marketers by Millward Brown and Dynamic Logic, the most valuable aspects of social media brand fans go beyond anything with an immediate monetary value. Increased short-term and long-term spend on the brand were the bottom two results.
Social Media Fan ROI According to Marketers Worldwide, July 2010 (% of respondents)
At the top of the list were the fan’s value as a source of insight and increased loyalty overall. Advocacy and engagement were also important to at least three-quarters of respondents.
This suggests that, despite the real need for return on social media marketing investments, marketers are largely not worrying about putting an exact dollar value on each Facebook fan or Twitter follower—as if such an amount could be accurate. And they are keeping in mind some of the less-obvious qualities of brand fans, like as a source of market research.
Still, these soft metrics can leave marketers unsure about their returns. Half of respondents to the Millward Brown/Dynamic Logic survey were uncertain about how much they were getting out of their investment in a social media fan base.
Apparently individuals born between 1946 and 1964 have been alienated by a lot of advertising campaigns online, in spite of high activity on the web, especially in online bying.
With estimated 78.2% accessing the Internet at least once a month, turns out baby boomers generation is much more online than thought, and spend significantly higher amount on purchases monthly than the people from 18-34 age group. The new report by eMarketer might prove to be a great discovery for many companies who are looking to expand their market and icrease shares.
“The baby boomers grew up being chased by marketers and advertisers that tailored products and brands to appeal to them,” said Lisa E. Phillips, eMarketer senior analyst and author of the new report, “Digital Lives of Boomers: Reaching Them Online.” “Now the median age of this cohort is 55, and many boomers feel as if they have dropped off many marketers’ radar.”
Marketers who widen their messages to include boomers would be wise to make their efforts ageless, rather than targeted at an older set.
“Boomers are immediately turned off by association with old age, infirmity and decline,” said Phillips. “Most brands do not want to ‘age’ their products with blatant appeals to older consumers. The win-win is to create an overarching brand message that gives a nod to boomers, but also includes younger adults and even grandchildren.”
This often means turning a negative—fears about failing health, for example—into a positive, such as showing the benefits of products that contribute to a healthy lifestyle.
According to eMarketer's forecast, the largest share of US display ad revenues this year will go to Facebook. The estimated social network’s growth in display ad revenues will reach $2.19 billion, which means Facebook receiving 21.6% of all US display ad dollars.
That will put it ahead of Yahoo!, where eMarketer estimates display revenues will be up 16%. Yahoo!’s market share will inch up to 16.4%, while display gains at Google push the site’s share of display spending to 12.6%. Meanwhile, AOL will drop from 5.3% of display ad revenues in 2010 to 4.4% this year.
In the search market, Google will solidify its position as the top site with an increase in market share of nearly 4 percentage points, to 75.2%. eMarketer expects Microsoft, where search revenues will be up 16.4% in 2011, to increase its market share slightly for the next two years, while search revenues at Yahoo! will continue a slow decline, dropping to $1.1 billion this year from $1.28 billion in 2010.
Declines will also continue at AOL throughout the forecast period.
Digital Marketing Institute is running a 12 Week Web Marketing Course in Galway.
This Web Marketing course in Galway starts on Tuesday 8th February in Galway at 6.30pm
Overview of this Web Marketing Course
As we are all aware, the Internet plays and ever-increasingly important role in our lives, whether in business or at home. For businesses, especially as the economy falters, businesses are looking to use the internet as a method of communicating, selling and marketing their products, services, brand and vision and generally interact with customers.
This course has been developed by digital marketing professionals for existing and aspiring digital marketing professionals. All of the lecturers are expert practitioners in their field. This course therefore provides attendees with comprehensive introduction to the concepts and application of digital marketing. It introduces a range of innovative approaches that have been taken in applying these ideas to online Marketing. Real life case studies and a very practical approach provide a cornerstone to this course, ensuring that students understand both the theory and be in a position to apply this in their own business.
Course Overview
The course includes all aspects of current thinking and application of online and digital marketing, including
Search Engine Optimisation
Pay per Click Marketing
Banner and other Digital Image marketing
Web site architecture
Web 2.0 technologies
Podcasting
Blogging
Social Networking
Affiliate Marketing
Email Marketing
Web Site Analytics
Dealing with Digital Agencies
Facebook
Twitter
Upon completion of this course, students will have an understanding of the essential concepts required to develop a career in Digital Marketing.
delivered in association with the Cork Chamber of Commerce and the Biznet Cork Skillnet and starts 27th January 2011. It takes place in the River Lee Hotel (formerly known as Jury's Hotel).
Early booking is strongly advised as this course has been oversubscribed each time we ran it in the past.
This Diploma in Digital Marketing Course is designed to enable you to create a real and focused digital marketing plan that can help you and your organisation to increase online brand awareness, traffic to your site and intimately sales for your products and services, therefore allowing you to become more profitable.
It is a part-time evening Diploma, delivered between 6.30pm and 9.30pm commencing on Wednesday 26th January and running every Wednesday for 12 weeks.
This course is for marketers and business leaders who need to understand what the impact of the fast evolving digital marketing will play on their company and profits. We have developed this course for the modern SME to enable to to develop a clear, concise and focused digital marketing strategy that can help you and your organisation become more efficient and more profitable.
This course includes modules and lectures by some of the leading lights in the digital marketing sector in the country. the modules include lectures on Search Engine Optimisation (SEO), Online & Display Advertising, Mobile Marketing, Social Media Marketing, Online PR, Affiliate Marketing, Web Site Analytics and much more. Your trainers include people from companies that include Adforce, Radical, Digino, H&A Group, RingJohn.com, BizGrowthNews, Ion Online Marketing, Cybercom and many more. All of your lecturers are experience industry practitioners who share with you their extensive experience - each module is a mix of lecture, hands-on workshop and interactive discussion.
In designing this accredited Diploma, we share with you the main skills required to create and implement effective digital marketing campaigns.
This Diploma in Digital Marketing Course is designed to enable you to create a real and focused digital marketing plan that can help you and your organisation to increase online brand awareness, traffic to your site and intimately sales for your products and services, therefore allowing you to become more profitable.
It is a part-time evening Diploma, delivered between 6.30pm and 9.30pm commencing on Wednesday 26th January and running every Wednesday for 12 weeks.
This course is for marketers and business leaders who need to understand what the impact of the fast evolving digital marketing will play on their company and profits. We have developed this course for the modern SME to enable to to develop a clear, concise and focused digital marketing strategy that can help you and your organisation become more efficient and more profitable.
This course includes modules and lectures by some of the leading lights in the digital marketing sector in the country. the modules include lectures on Search Engine Optimisation (SEO), Online & Display Advertising, Mobile Marketing, Social Media Marketing, Online PR, Affiliate Marketing, Web Site Analytics and much more. Your trainers include people from companies that include Adforce, Radical, Digino, H&A Group, RingJohn.com, BizGrowthNews, Ion Online Marketing, Cybercom and many more. All of your lecturers are experience industry practitioners who share with you their extensive experience - each module is a mix of lecture, hands-on workshop and interactive discussion.
In designing this accredited Diploma, we share with you the main skills required to create and implement effective digital marketing campaigns.
The latest issue of the AMAS “State of the Net” was released last week. One of the articles talks about the Digital Economy. Now, our folks in AMAS reckon that the latest figures from the Economist Intelligence Unit (EIU) is good news and that the results are “stellar”. Ireland is ranked at position #17 (globally) for digital economic activity. Perhaps 17th is a good position to be in?
Here is the article from the State of the Net – what do you think?
At last, an international economic indicator that has some good news for Ireland. The Economist Intelligence Unit (EIU) ranks Ireland in 17th place in a global scoreboard of digital economic activity. That’s one place ahead on the previous year’s score, within a whisker of the UK’s ranking (14) and ahead of leading European economies such as Germany (18) and France (20).
The EIU uses a number of measures – connectivity, infrastructure, consumer and business adoption, government policy, as well as the business, social, cultural and legal environment – to arrive at the scoreboard. Over the ten years it has been tracking digital activity, the EIU has made changes to keep pace with developments, for instance factoring the share of fibre optic access lines into its broadband scores and looking at 3G and 4G mobile subscriptions to arrive at a score for mobile adoption.
A breakdown of Ireland’s scorings under the various EIU categories is revealing. In one category, “consumer and business adoption,” Ireland made it to the premier league – ranking 8th of the 70 countries covered. This heading measures successful implementation and evaluates “the amount that businesses and consumers spend on accessing ICT services, the extent and range of internet features used by individuals, their online purchasing activity, and the extent to which individuals and businesses use the online public services that have been made available.”
This stellar result compensated for other categories, such as government policy and the legal environment, where the Irish scores were lower than Ireland’s overall average.
Source: Economist Intelligence Unit, Digital economy rankings, June 2010
Digital marketing is challenging and complex and you have to keep up!
One of the maddening things about being in marketing today is that the digital part keeps changing!Nobody understands what you do.And the pressure to keep abreast of these changes is immense.You toil away at your digital marketing, trying to make it to the top of Google, struggling with Email Marketing and Social Media, building your traffic and brand online.You are self taught.You have strived for everything you know and understand about digital marketing.Nobody handed you the “How to do Expert Digital Marketing” handbook.
And worse still.Digital marketing keeps on changing!How frustrating is that?Every time you conquer a demanding challenge, some new “breakthrough idea” comes along.Twitter, Facebook, autoresponders, new pay per click.
Over the past few years, digital marketing has become more sophisticated and more fragmented, especially over the past two years.Whatever we do, whether in business or at a personal level, we use digital.Your clients are digitally savvy.Digital Marketing is part of their life.You need to reach them, wherever they are and whatever they use.
Digital marketing, as a direct result of the explosion in buyers moving online, has gained enormous popularity in the last few years. You need to be a digital marketing ninja to find those buyers.
How important would it be to have access to the top digital marketing experts?
Digital marketing is challenging and complex and you have to keep up!
The Digital Marketing institute brings Ireland’s top digital marketers together into a room and you can tap into their knowledge and become that ninja.
The Postgraduate Diploma in Digital Marketing is the only course that brings together Ireland’s digital marketing leaders into the same room.
And you have full access to them, week after week.
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We are delighted to announce that there has been 100% employment rate from the last Postgraduate Diploma in Digital Marketing run in Dublin, Ireland.
According to March 2011 research from 
Apparently individuals born between 1946 and 1964 have been alienated by a lot of advertising campaigns online, in spite of high activity on the web, especially in online bying.
Digital Marketing Institute is running a 12 Week Web Marketing Course in Galway.
