Great day training the staff of GMIT in Galway for the Digital Marketing Institute of Technology, nice bunch out west!
If your marketing needs to be upgraded to social media version 2011+ why not get it done by one of Ireland’s most experienced marketing graduates, Conor Lynch?!
A young German girl who was turning 16 found out about the power of Facebook when she posted a Facebook event for her party at her house and was stunned when 1500 people turned up. The big mistake that she made was making the event public and people from all over Hamburg turned up at her house. She had tried to cancel the party when she saw everybody RSVP’ing but to her horror more and more people signed up getting to a stage where the police had to become involved and treat the party as if it was a large music festival or public gathering. The girl, called Thessa, was aparently nowhere to be seen at her own party but as youths hijacked the event some started to throw stones and six people were arrested. The event on Facebook had been RSVP’d by 15,000 people but repeated cancellation announcements cut the crowd by a 10th and there were more than 100 police officers on duty to make sure things didn’t turn ugly. The big lesson for all of us here is if you are organizing a party and using Facebook events do make sure they are set to private!!
And the winner is……. So exiting to be at the first awards of my life, and even better regarding something that I love too: Social Media.
I felt like I was in a movie. Conor was one of the judges and decided to bring us, his team, to a different type of training session, he said: “watch guys and learn as next year we will be on the podium!” I believe that, we are working hard, we have the passion and his knowledge, the perfect mix!
The inaugural Bord Gáis Energy Social Media Awards, which took place Thursday 26th May in the Mansion House in Dublin , organised by Damien Mulley and hosted by the inimitable Ricky O’Shea (radio 2FM), honoured companies that demonstrated innovation in their use of social media in business over the past year. The awards were judged by a panel of industry experts and members of the public.
The Grand Prix Award, for the best overall use of social media, went to Meteor Mobile, who also picked up the award for the best owned-managed business Facebook page. Here the link if you want to check it out: http://www.facebook.com/meteor
Well done to all the Social Media Awards Finalists and Sponsors, it was a great night! Good entertainments, well organised and I loved The Virtual Graffiti Wall, even if I didn’t win!
There is only one last question: will Social Media have “new ways of interacting with the public, provide better services and inevitably generate more sales??”
Facebook Page for a Business
Spin 1038 – http://www.facebook.com/spin1038 Facebook Page for a Non-Profit Organisation
Dublin Zoo – http://www.facebook.com/dublinzoo Facebook Page for a Business (Owner Managed)
Meteor Mobile – http://www.facebook.com/meteor Integrated Facebook Campaign (Page, App and Ads)
Maltesers Ireland – http://www.facebook.com/maltesersireland Best Business Twitter Account – Marketing and Sales
Blacknight – @Blacknight Best Twitter Account – Support, CRM
Eircom – @eircom Blog of a Business – Sponsored by Frontline LED
Curious Wines – http://www.curiouswines.ie/blog/ Video/Video Campaign (non broadcast) – Sponsored by Publicis QMP
Laughing Kookaburra – Goldnomics Online PR Campaign – Sponsored by ESOF 2012, Dublin City of Science
Wedding Dates - http://weddingdates.ie/wifecarrying Use of Social Media by State Body/Org – Sponsored by pTools
Defence Forces Best Mobile App
Oxegen 2010 Customer Care using Social Media (Integrated) – Sponsored by DoneDeal
Vodafone Ireland Best Use of Social Media For A Sponsorship Campaign
Bank of Ireland Leinster Blue Magic Innovative Use of Social Media – Sponsored by Arekibo
RTE’s The Rumour Room Social Media Effectiveness – conversions, metrics etc – Sponsored by Kantar Media
Morning Ireland, RTE Integrated Social Media Campaign – Sponsored by GrabOne.ie
Meteor Agency for use of Social Media – Sponsored by Newsletter.ie
Irish International Grand Prix – Sponsored by Bord Gais Energy
Meteor Mobile
The following is a case study on how The Duke of York’s Cinema engaged with their target audience, fans and followers in conversations via various social media platforms in order to create a continuous awareness generating campaign. For ease of understanding, we break this campaign down into the 10 parts that make up the SocialMedia.ie 10 C’s Strategy Model.
SocialMedia.ie 10C’s – The Duke of York’s Cinema
Context
- Cinema actively using social media
- Objectives are to increase awareness amongst film followers and to engage with their community online
- Small team available to manage activities
Consumers
- Duke of York’s Cinema Facebook fans
- Duke of York’s Cinema Twitter followers
- Fans of film, Edwardian architecture, comedy and music
Communities
- Young professionals living locally
- Those interested in film
- Their social media fans and followers
Concepts
- A cinema club/community of sorts
- Links to film teasers & exclusive movie announcements
- Special events for invited guests
Collaborations
- The general manager of the cinema interacting with their community in discussions
- Announcing special deals and events from partners
- Promoted online through Facebook, Twitter, Youtube and blog
- Featuring on various other third party websites such as Yelp and The Guardian’s Blog
- Existing website and email list
Conversation
- Regular Facebook updates while also engaging with fans
- Regular engagement on Twitter
- Blog entries – at least once every two weeks, which has resulted in national recognition
Contagious
- The awareness campaign has increased sharing and word of mouth
- Users have to like the page to be able to access exclusive offers which contributes to a viral wave
- The Guardian included the blog in its movie Blog Roll thus increasing awareness
Conversion
- Twitter account grew to over 1,200 followers and continued to grow to over 4,000 followers
- Facebook fans increased to more than 700 fans initially and today, they have over 3,900 fans
- Visits to the cinema increased!
The SocialMedia.ie 10C’s Strategy Model is the complete guide to creating a digital & social media marketing strategy. It can be applied to almost any business, beginning by analysing the business itself, outlining objectives, and then achieving those objectives by following the step-by-step process. Contact us if you want us to help you with our training and consulting services based on the SocialMedia.ie 10C’s Strategy Model.
Finally got around to testing mobile blogging using an iPhone with the WordPress app. Seems to working well for the socialmedia.ie test blogpost and will give you a full review asap but it works well for basic posts. Just uploaded a test image from my gallery and all looks good! Well done WordPress!
Digital Marketing Institute delivers high quality training courses in all aspects of current digital marketing. We have recently partnered with the Cork College of Commerce to bring the course to Cork city.
This is a 12-Lecture Part Time course (taking place over 8 weeks) which takes place on Tuesday and Thursday evenings between 6:30pm and 9:30pm.
Where: Cork College of Commerce, Morrison's Island, Cork, Ireland
When: Start date Thursday 3rd March 2011
Time: 6.30pm - 9.30pm Each Week for a total of 12 weeks
Week 1 - Thursday 3rd March Week 2 - Tuesday 8th March & Thursday 10th March Week 3 - Tuesday 15th March Week 4 - Tuesday 22nd March & Thursday 24th March Week 5 - Tuesday 29th March Week 6 - Tuesday 5th April & Thursday 7th April Week 7 - Tuesday 12th April Week 8 - Tuesday 19th April & Thursday 21st April
Overview
As we are all aware, the Internet plays and ever-increasingly important role in our lives, whether in business or at home. For businesses, especially as the economy falters, businesses are looking to use the internet as a method of communicating, selling and marketing their products, services, brand and vision and generally interact with customers.
This course has been developed by digital marketing professionals for existing and aspiring digital marketing professionals. All of the lecturers are expert practitioners in their field. This course therefore provides attendees with comprehensive introduction to the concepts and application of digital marketing. It introduces a range of innovative approaches that have been taken in applying these ideas to online Marketing. Real life case studies and a very practical approach provide a cornerstone to this course, ensuring that students understand both the theory and be in a position to apply this in their own business.
Course Overview
The course includes all aspects of current thinking and application of online and digital marketing, including
Search Engine Optimisation
Pay per Click Marketing
Banner and other Digital Image marketing
Podcasting
Blogging
Social Networking
Affiliate Marketing
Email Marketing
Web Site Analytics
Dealing with Digital Agencies
Facebook
Twitter
Upon completion of this course, students will have an understanding of the essential concepts required to develop a career in Digital Marketing.
Lecturers
All of your lecturers are professionals in the Digital Marketing sector, running and delivering online marketing campaigns. Furthermore, all of your lecturers are senior members of (and some are board members of) their appropriate association. They base their training on their experiences and will be therefore using real life examples and case studies throughout the course.
Your lecturers for this Cork-based digital marketing training courses are all digital marketing practitioners. A complete list of our faculty is available here, and here is a short list of some of some of these lecturers:
12 Lectures over 8 Weeks, Evening Programme, 6.30pm - 9.30pm, each evening
Venue
Cork College of Commmerce, Cork
Who Should Attend
This course is designed for those who have little previous experience of online marketing and who want to get started in implementing these techniques in their business. The course is targeted to those with responsibility for developing or implementing an organisation’s online strategy, including senior management, marketing managers, communication specialists, webmasters and IT managers and personnel or would like to a pursue a career in online marketing.
Course Structure
Lecture 1.
How the Internet has Impacted Marketing Web Site Design and how it’s development has impacted marketing and how the web and it’s various can be applied to your business through the use of the online marketing techniques that we will introduce over the coming weeks.
Lecture 2.
Search Engine Optimisation (SEO) Correctly implementing On-Page SEO and Off-Page SEO on your web site can get your business listed at the top of Google and the other search engines. This lecture clearly explains how, by correctly implementing blogging, meta-tags, content, sitemaps, an inbound linking strategy and developing a comprehensive digital footprint, Google will find your site and place it to the top of the search results.
Lecture 3.
Pay Per Click Marketing (focusing on Google AdWords) Online advertising is now a critical part of any online marketing campaign. This lecture takes the student through the various Pay per Click products as well as taking everyone through various case studies. The lecturer will also set up a Google AdWords campaign.
Lecture 4.
Using Google Analytics to improve traffic and user navigation This lecture describes how to view and analyse web site statistics as part of an online marketing campaign. It is focused entirely on Google Analytics and how to implement Google Analytics on your web site and use it to find out who visits your site, where they come from, what pages they visit, etc, etc. You can then use this information to improve your visitor interaction.
Lecture 5.
Email Marketing in the Digital Marketing Mix We explain the ideas behind email marketing and how this has evolved over the past 10 years, introducing students to the leading email marketing tools and applications available on the market. The lecturer goes through some of the best practice examples of email marketing. Practical examples and case studies throughout.
Lecture 6.
Social Marketing With more than 140 million blogs currently being tracked by Technorati, the opportunities for businesses to speak with their customers is nearly unlimited. That’s why more and more companies are turning to the blogosphere to connect with consumers. Never before have had businesses had such effective access to the frustrations and desires of their target audience. This lecture clearly explains how to go about using blogs and social media (Facebook, Twitter, LinkedIn, etc) as part of the marketing mix to drive business.
Lecture 7.
Online PR and how to create and implement successful Online PR campaigns Students will learn how to plan and implement an Online PR Strategy using some or all of the Social Media applicatins and tools discussed in the previous lecture. The issues discussed will also include Online Brand and Reputation Management
Lecture 8.
Online Display Advertising - Create, Implement and Measure Online Advertising Campaigns Display and Banner now advertising now plays a huge part in the overall marketing mix. This lecture goes through the history of the development of this market. You will learn how to develop an online brief, understand the components of online advertising success and be able to understand and construct and online media campaign.
Lecture 9.
How Web Site Architecture can Affect Online Success A Web site’s information architecture and technical architecture are critical to its success in natural search results - and are important elements of paid search success, too. Dynamic URLs & dynamic content. This lecture discusses some of the following (in marketing terms!): HTTP and HTML, Redirects, JavaScript, CSS, Multiple languages, domains and sub-domains, Duplicate content issues, etc
Lecture 10.
Mobile Marketing and Video Optimisation This lecture discusses (a) the emergence of mobile marketing and how to usethisas art of your marketing campaign, and (b) how video is affecting our interaction with web sites and how you can take advantage of video, Youtube and other video content sites.
Lecture 11.
Affiliate Marketing What is Affiliate Marketing and what are the benefits of using Affiliate Marketing as an additional channel. How to set up a successful affiliate program. Using paid and natural keyword bidding and natural search to effectively promote products and services on search engines. Measuring results and case studies throughout.
Lecture 12.
Planning and Implementing a Digital Marketing Campaign This lecture brings together all of the elements in a digital marketing campaign. The advantages and shortcomings of each of the activities within a campaign are reviewed with real-life examples as to why and where a medium would be chosen.
Assessment
The Diploma is awarded to participants on the successful completion of a Digital Marketing Assignment. The assignment is a written document, giving students the opportunity to demonstrate their understanding and application of their newly acquired digital marketing knowledge.
Cost
Cost per participant - €1,495 1,250
Note that your place on the course is confirmed upon full payment of the course fee.
The following is the presentation Conor Lynch made to the ITAA Skillsnet & the Digital Marketing Institute on Friday at DIT, Cathal Brugha. Facebook‘s Maggie McPartlin & Julien Muller were the other speakers in an interesting and lively conversation about the role of social media in personal branding.
On Thursday evening we had the first Connector Brainstorm event at the Science Gallery and here are some photos from Kyle Tunney and more here on Facebook.
The idea behind Connector brainstorm is to create a space for small ideas to collide and create BIG ideas. So we have created a mashup of classic Connector networking mixed with brainstorming! Each table has a moderator who guides the conversation and keeps the notes on paper or on our mind mapping software.
We have some generic topics for discussion but there are opportunities for startups to have their business brainstormed by 8 people for 30 minutes.
The launch of Connector Brainstorm event provided a fascinating insight into the world of Irish politics, economic and society. A diverse mix of people gathered in the Science Gallery in Trinity College to ask important questions politicians won’t never think to ask themselves.
Conor Lynch, organiser of the Connector Brainstorm said; “Einstein once said ‘We can’t solve problems by using the same kind of thinking we used when we created them.’ Age old policies need new age thinking and with this in mind our team of experts came up with some radical suggestions on how the future of Irish politics and economy should be ran.”
Saving Ireland Inc.
One of the first ideas to come to fruition was a way to deal with the thousands of empty properties across the country. There are an estimated 74 ‘Ghost estates’ in Ireland, due to the oversupply of housing during the boom. These Ghost estates are now on the verge of being demolished.
Instead of knocking the estates down the group proposed devising a lottery system whereby a lucky winner in the midst of our economic crisis could go on to win a property on one of these derelict estates. The rest of the lotteries proceeds could be put to good use by employing the skill sets of unemployed people on social welfare which will regenerate and finish development on these estates for the people that really need them.
A team of business strategists proposed a radical suggestion which might be considered futuristic to say the least. This approach applies the principles of computer gaming structures to the welfare and taxation system adding value back into society so that public moral is renewed to spend again. As users work hard to progress through the various levels of the game, engaging and gaining rewards they’ve spent time to earn, the same can be applied to real life.
Therefore, it was suggested that people on social welfare could use the skill sets they have to pay-it-forward, clocking up twenty hours per week adding value to a person or a business and this new currency could add credits to each individual through the welfare and taxation system.
Another contributor said; “Another suggestion which was one of topical debate discussed Ireland’s technologically starved politicians. Most of Ireland’s politicians are between the ages of forty to sixty, but a lot of people in our society are between the ages of fifteen to thirty. As we face an uncertain future it’s imperative that our government is up-to-speed on emerging markets rich in technology. At the next election we need a more balanced age profile in Irish politics in order to speak the language of the Irish population and other successful economies.”
In a quirky suggestion the majority also agreed that TD’S should be prohibited from drinking so that they’re heads are clear for tackling the biggest issues Ireland has had to face in political history.
Connector Startups
The Connector Brainstorm event also gave some of Ireland’s most exciting start-ups the opportunity to gain new ideas for their businesses including GoCar.ie, AM Works, Twitter TV, Smart Leads, Pet Photography, Happy Gardening Co. and EggFuel.ie where they were able to share and propose ideas to the different groups and get valuable feedback.
“The Connector brainstorm event was extremely beneficial to the businesses that were there. They all left with new ideas for their businesses from some of the top experts in a range of fields. For businesses to grow and succeed in the current economic climate they have to recognise that they need to think outside the box and gain input from a range of areas and this event will help anyone who is looking to get a new perspective on their business,” Lynch went on to say.
For more information on upcoming Connector Brainstorm and networking events then log on to connector.ie
Thanks in particular to prodigiously talented James Whelton for the invite to Bar Camp Cork and Ciara Crossan who also was an impressive performer on the day. Congrats to all concerned and hopefully see you in 2011! For more info on the event please check out the blog from Gita who has given a really good review.
If you would like to blog for connector.TV in Cork and join our new blogger network, please get in touch via team [@] connector.ie
Connector.ie have proposed 6 exciting topics to kickstart the Connector Brainstorm in the Science Gallery @6pm Thursday 25th November.
1. Saving Ireland Inc : this topic speaks for itself !
2. Cash I$ King : making money
3. Me & We : inter-relationships between individuals & communities
4. 2020 Home & Office : a look at the future of working & living in the year 2020
5. Entertain Us : the future of entertainment
6. Reinventing U : begin again, new careers, the multi-functional professional, leveraging alternative life skills & hobbies
Have you a burning issue for debate or maybe you’re a start-up seeking new ideas and new connections for your business ? Whatever your topic, we would like to hear from you. Simply complete the form below to submit your topics for discussion.
Space at this event is limited so please REGISTER today to secure your place.
Contact Us|Sitemap|Policy|Back to Top Legal Information: Web Kitchen Limited | Registered Office: 93 Upper George Street, Dun Laoghaire, Co.Dublin, Ireland | Company Reg. No: 427135
A young German girl who was turning 16 found out about the power of Facebook when she posted a Facebook event for her party at her house and was stunned when 1500 people turned up. The big mistake that she made was making the event public and people from all over Hamburg turned up at her house. She had tried to cancel the party when she saw everybody RSVP’ing but to her horror more and more people signed up getting to a stage where the police had to become involved and treat the party as if it was a large music festival or public gathering. The girl, called Thessa, was aparently nowhere to be seen at her own party but as youths hijacked the event some started to throw stones and six people were arrested. The event on Facebook had been RSVP’d by 15,000 people but repeated cancellation announcements cut the crowd by a 10th and there were more than 100 police officers on duty to make sure things didn’t turn ugly. The big lesson for all of us here is if you are organizing a party and using Facebook events do make sure they are set to private!!
Digital Marketing Institute delivers high quality training courses in all aspects of current digital marketing. We have recently partnered with the 
