The Digital Marketing Institute has announced that the next intake of students for the Postgraduate Diploma in Online Marketing will start their course in Dublin on 20th September 2011. This Postgrad in Online & Digital Marketing is also being run in London starting 27th September 2011. This course is also being offered as a blended/online option.
Introduction to the Postgraduate Diploma in Online Marketing
The business world is evolving faster than ever before. The Digital Marketing Institute’s postgraduate programme in online marketing delivers the framework and tools needed to meet the challenges of our economy today — and tomorrow.
Transform your career or company with a programme grounded in the realities of modern business in a truly connected society. Learn with some of Europe’s leading Digital Marketing experts.
Recognised as the leading body within the field in Ireland and the UK the Digital Marketing Institute is providing the most relevant, up-to-date and valuable education in digital marketing across Europe.
All of the current innovation and thinking in marketing is happening through the various digital channels. At a time of uncertainty in the global economy, now is the time to develop a skill set in a field that is truly recession proof. The Digital Marketing Institute faculty comprises hand-picked experts in digital marketing. Every one of your lecturers works in the digital marketing sector, delivering successful and dynamic digital marketing campaigns for their clients. This Postgraduate Course therefore provides students with real-world case studies and examples, providing you with the type of education that employers are looking for in today’s challenging environment.
This course will help you to create and implement effective digital marketing strategies and will allow you to realise your career or business aspirations and strongly position yourself within the market place or your organisation.
Emphasis throughout the programme is placed on developing practical and pro-active digital marketing professionals through delivery which encourages self-development, participation and team work.
Once qualified, you will have developed the confidence and ability to apply your highly relevant knowledge and skills to meet various digital marketing challenges within the workplace.
You will also have interacted and worked alongside people from a diverse range of backgrounds including experienced industry professionals all within a business-orientated environment.
Who Should Attend
Whether coming straight from university or expanding your skillset in your current role, you can expect this course to provide you with the skills, knowledge and experience to take your career forward.
The Postgraduate Diploma in Marketing is open to graduates or professionals with backgrounds in any discipline looking to work in or, advance within the digital marketing.
What You Can Expect
Through dynamic, practical, hands-on lectures, case studies, small group discussions & interactive workshops, you will gain exposure to the latest methods, techniques and tools for improving your organisation's digital marketing and brand-building efforts. You will be in a position to reposition yourself within your organisation to implement digital strategies that deliver measurable results.
Your Course of Study
Digital Marketing Institute panel of lecturers have specifically structured the curriculum to help you to understand the current trends and best practices in digital marketing. In this highly focused program, you will learn how to leverage these innovative strategies in order to gain competitive advantage for your current or future organisation.
We have designed the programme to recognise the maturity of each of the channels within the digital marketing domain, providing you with the required breadth and the depth of knowledge to become an effective all-round practitioner and manager of digital marketing.
Networking
This programme offers students an valuable opportunity to interact with the digital marketing industry’s leading thinkers, as well as to network with professional colleagues across the industry.
Diploma in Online Marketing - Programme
Programme Structure
Programme Commences on September 21st 2011
This Postgraduate programme is offered on a part-time basis over 1 year. It comprises of two semesters of course work and the completion of two individual digital marketing projects. The programme requires attendance on two evenings a week, three hours per evening and at 2 Saturday tutorial/workshops throughout the year.
The programme content and structure provides you with functional digital marketing knowledge, a clear and precise understanding of the internet as a marketing medium and greater strategic perspective and marketing insights.
Each Term culminates in the completion of a Digital Marketing Assignment which offers participants the opportunity to build meaningful digital marketing skills. Workshops as well as access to our online learning environment are provided to ensure that students get the most from this programme.
Programme Content
Digital Marketing Fundamentals
What distinguishes the internet from other marketing channels? What are the unique characteristics of the medium we call the web and how do people interact differently through this channel. Understanding the key differences between Digital and tradional channels is key to the success of any digital marketing campaign.
The basic concepts of Digital that have driven such seismic social and economic change are introduced in this opening module. These topics give you the key foundation on which to build an in-depth understanding of digital marketing channels.
Customer as King in Digital Media
Consumer psychology is the scientific study of consumers’ behavior, motivation and decision making process. Through a more in-depth understanding of consumer psychology and the internet as a medium, marketers will be able to leverage the ability to influence consumer decisions and marketing outcomes.
The customer is the starting and finshing point for all effective digital marketing and this module focuses on how a customer centric approach and deep appreciation for consumer purchase models on the internet are crucial to effective digital marketing.
Digital Marketing Channels
Digital Marketing Strategy provides a comprehensive framework and understanding of the power of digital marketing including the latest technologies and applications. Students will gain an all rounded understanding on how to effectively apply digital marketing effectively. Key topics covered include Search Engine Marketing, Search Engine Optimization, Social Network Marketing, Mobile Marketing, Emerging Digital Media, Online PR, Location Based Technologies and Consumer Generated Media (CGM).
Digital Marketing Strategy
This module presents the key concepts of e-Business, focusing particularly on business issues, challenges and opportunities. This module explores the implementation of information technology-enabled business strategies via Internet-based business practices. The focus is not on the technologies per se but on the business applications and characteristics of the technologies that can bring enhanced revenues, cost savings and broader market reach to organisations.
This module examines how eBusiness can be used to provide opportunities to improve an organisation's effectiveness and competitiveness in its overall strategy and functional activities through communication, coordination and transactions over the Internet and associated technologies.
Digital Marketing Management
This Management and Integration of Digital Marketing Module provides the framework to understand and analyse the online environment, consumers and competitors. Key concepts, principles and activities involved in digital marketing programs are introduced. Students are familiarised with the stages of analysis, development, implementation and control of digital marketing campaigns.
Need for information on this Postgraduate Diploma in Digital and Online Marketing?
