So you have decided to pay for online advertising to attract more leads and traffic to your website where you are promoting your services, programmes or products. You could be using Google advertising, Facebook Advertising, YouTube Advertising, or as I am going to reference today, targeted Ads on LinkedIn.
It’s critical to ensure that we optimise our online adverts to attract targeted leads, but how do we ensure that we are as effective as possible in turning those leads and inbound traffic to solid leads. We need to encourage the people coming to our website to take the next step.
That might be phoning you to book an appointment, opting-in to a form to access a white paper, discount coupon or more information about your product or service, or of course making a purchase online.
In our digital marketing and social media workshops, I will often invite the attendees of the programme to share their landing pages so that we can evaluate how effective they are. With restricted budgets, many marketers don’t have the budget to create new templates for their website nor do they have the technical skills to do make the necessary changes themselves.
If you are using a business blog as part of your online marketing programme, you can purchase premium plugins to help you create landing pages for your site. But what if you have a traditional website?
That’s where services like Unbounce can support you.
Today I noticed an advert on LinkedIn from Dublin City University – the goals of the advert was to drive traffic to a web page to find out more about their M.B.S. in Human Resources programme.
Let’s take it that they got their targeting of the ad on LinkedIn correct – they were probably targeting people with the title of Human Resources in their LinkedIn profile and way back I held Senior Vice President and Director roles in Human Resources.
Clicking on their LinkedIn advert, I was taken to a landing page that was created using Unbounce. You can see an image below and you will notice that they have a simple call to action to request more information about the M.B.S. programme.
Eight Key Benefits of Creating A Stand Alone Landing Page Using Unbounce
Why will this landing page created using Unbounce potentially attract more conversions of their traffic than taking people to their DCU website?
1. As this is a ‘standalone’ page, then one of the benefits is that there is no navigation to other parts of the website which means that visitors to the page are not distracted and wander off to other parts of the website, failing to take that next step in your lead generation process
2. In addition, there is one singular call to action – if you clicked on the LinkedIn advert as you were interested to learn more about the M.B.S programme there is only one thing you can now do – provide your details to receive information about the programme.
3. Using Unbounce you don’t need any technical skills as they provide a variety of simple to use templates and the pricing
4. Your landing page will be hosted by Unbounce – so in fact you don’t have to involve your webmaster or IT team at all!
5. You can access real time metrics so you can see how your landing page is performing and even integrate Google Analytics
6. You can easily do A B split test to explore which copy or call to action proves to be the most effective in coverting your inbound traffic
7. To reflect your online brand, you can use your own custom domain (though DCU did not use this feature)
8. The Unbounce service starts at just US$25 for 1000 unique visitors per month – in fact there is even a 30 day free trial.
My only wish is that Unbounce integrated with other shopping carts and email services as the shopping cart ad autoresponder tool I use is not included in their integrations.
So why not explore Unbounce the next time you are considering a landing page for your product, service or programme? It’s so cost effective and looks very professional it has to be worth investigating.
If you want to earn more about effective landing pages, make sure that you register for this weeks ezine where I will be going into further depth about landing pages and will also be sharing details of my next free webinars about how to drive targeted traffic through Facebook Advertising.
What tips do you have for developing an effective landing page for your products, services or programmes?
ADDITIONAL RESOURCES
Read this article about 16 resources to help you with your website conversion rates
Listen to this webinar which covers how to write more effective online copy – including how to write effective calls to action
Register for my forthcoming FREE webinar about how to optimise your Facebook Advertising – just sign up for my ezine to find out all the details of how to join the event
How to improve the effectiveness of your online advertising with a focused landing page is an article post from: Biz Growth News. Remember to join our Facebook Page to access 5 marketing tutorials.
Earlier in the year, we hired a professional to work with on some PR. She came to us with the right CV – social buzz building, online PR, works with the media, etc. About 2 weeks into the contract, she had us chasing down all kinds of new directions. She tried to convince us that everything is in a constant state of change – and that we had to change everything along with it!
What is a Diploma in Digital Marketing? If you are thinking of training in the area of digital marketing, then you might like to consider a Diploma in Digital Marketing.
