Of all of the Digital Marketing channels available to sales people Email Marketing is still one of the most effective ways to generate sales. BUT BUT BUT, successful email marketing is about moving along a path from Quantity to Quality. In other words it's not about volume, it's not about shotgun blasts to thousands of unsegmented email addresses with no reporting or follow up. It is about the quality of the list, the quality of the content and the quality of the follow up.
A simple but extremely powerful case study to illustrate how good email marketing works.
We were recently called by a software company with 1400 customers on their books. They provided financial software and in the downturn their business pretty much fell off a cliff. The MD was scrambling for ideas and one of the staff mentioned digital marketing. The idea was dismissed as taking too much time and delivering too few results.
This sales guy was not deterred and hired us out of his own pocket to implement an email marketing campaign. He took the 680 customers he was responsible for and through conversations with 10 close clients formed a picture of 4 issues that were dogging his customers in the changed environment. 3 of these issues he could solve by up selling add-ons from his own company and a fourth was solved with a plug in from a partner company.
We put together an email with the 4 problems and their relative solutions with links for each back to his website for further detail. We used a professional email delivery system, (easy to set up use and configure and low cost for sending see www.email-marketing.ie) and sent the email to his 680 customers.
24 hours later we reviewed the open and click through rates and got an open rate of 45% (actually that's very high for any email marketing campaign) so we had 306 people open the email. Of those 306, 40% clicked on a link that meant 122 people clicked on links. The Clicks were not evenly distributed across the four stories. The second story really resonated and had 86 people clicking on it. When we drilled in to this we saw that 30 people clicked that link more than once and 12 clicked it more than 5 times. Those 12 people clicked on a story more than 5 times in a 24 hour period. Guess who the sales guy called? The following morning the sales guys called the 12 people and closed 5 pieces of business.
You must understand the dynamic of Email-Marketing, its a process from quantity to quality, we started with 680 customers and called 12 and won 5 pieces of business. This was a very productive day with an almost 50% closure rate.
Quality List: If you have customers you have a list. If you don't then get busy building one. If you don't have a list, you need to build one. Buy a contact list from Bill Moss for your target group and ring the companies and get the email addresses for the key people. Think quality not quantity. You can generate business with 100 people on your list if its used properly.
Quality Content: The key to good open rates and engagement is recipient centric content. The email should not be about you, it should be about them. Get out of the way and find out whats important to your customers right now. Make the email about them. Segment the recipients into groups if necessary and send unique emails to each group.
Quality Follow Up: The reporting in any of the comercially available Email marketing System will provide you with a clear picture of who has opened and clicked. Your task is to follow up and close the sale. We can lead a horse to water...
Generate Leads and Close Sales with Email Marketing (2 Day Intensive Training Course)
E-Mail Marketing for Lead Generation and Sales (2 Day Course) Book : Book Now Online Date: Wednesday 13 & Thursday 14 April Venue: Dublin City Centre Duration: 2 Days Cost: €897.00
Digital Marketing Institute has produced a 2 day programme that will include.....
DAY 1
SUBSCRIBERS
Legality/Data Protection
Building a subscriber database
Importing existing database
Bulk Import
Custom Fields
CRM Integration
Duplication
Profiling
Segmentation
Unsubscribe
E-MAIL DESIGN
Create/Import template,
Add Text/Images
Optimal Content for Email Marketing
Reuse Existing Content
Paste from Word
Personalisation
Dynamic Content
Send to Friend
One Click Subscribe
Spam Checker
EMAIL DELIVERY
White Listed Servers
Intelligent and Scheduled Sending
Split Testing (A/B) (Sender Subject and Content)
Bounce Handling
Delivery Rates
Spam Testing
REPORTING
Delivery, Open Rates, Click through Rates
Profiling
Segmentation
Behaviour Analysis
Google Analytics
Facebook and Social Reporting
DAY 2
The creation of an Email Marketing Template for your business.
Segmentation and Uploading of your contact database into the email-marketing.ie system
Content Creation & Sending of your first campaign. (Including Split testing)
Understanding Reporting on Open Rates and Click Through Rates
Follow up Phone Calls to close sales based on recipient activity.
At the end of this day the goal is to help everyone close some business.
The Digital Marketing Institute has announced that we will be running the next Diploma in Digital Marketing in Galway on Wednesday 18th May
This Diploma in Digital Marketing Course is designed to enable you to create a real and focused digital marketing plan that can help you and your organisation to increase online brand awareness, traffic to your site and intimately sales for your products and services, therefore allowing you to become more profitable.
It is a part-time evening Diploma, delivered between 6.30pm and 9.30pm commencing on Wednesday 18th May 2011 and running every Wednesday for 12 weeks.
This course is for marketers and business leaders who need to understand what the impact of the fast evolving digital marketing will play on their company and profits. We have developed this course for the modern SME to enable to to develop a clear, concise and focused digital marketing strategy that can help you and your organisation become more efficient and more profitable.
This course includes modules and lectures by some of the leading lights in the digital marketing sector in the country. the modules include lectures on Search Engine Optimisation (SEO), Online & Display Advertising, Mobile Marketing, Social Media Marketing, Online PR, Affiliate Marketing, Web Site Analytics and much more. Your trainers include people from companies that include Adforce, Radical, Digino, H&A Group, RingJohn.com, BizGrowthNews, Ion Online Marketing, Cybercom and many more. All of your lecturers are experience industry practitioners who share with you their extensive experience - each module is a mix of lecture, hands-on workshop and interactive discussion.
In designing this accredited Diploma, we share with you the main skills required to create and implement effective digital marketing campaigns.
The Digital Marketing Institute is running a 2 Day Advanced Email Marketing Training Course on 24th & 25th May 2011.
This advanced email training course covers all of the main aspects of email marketing, from setting realistic objectives and strategies to improving deliverability. This in-depth course will cover the following topics:
Email Marketing Strategy
Defining an Integrated Email Marketing Strategy
Creating realistic Objectives and Measuring Impact
SocialMedia.ie is a specialist social media marketing agency with services including consulting, training and creating digital content. We have worked with an impressive list of clients including start-ups, SME’s and large organisations from Ireland & the UK.
An opportunity has now arisen for an Online/Digital Marketing Intern to join the team and help us manage the growth in our business in 2011. This role would suit a real social media fanatic looking to gain industry experience with one of Ireland’s top social media training specialists.
The Role
This is an exciting and varied role helping us with all marketing activities for SocialMedia.ie and our clients including -
- Building vibrant online communities using our blogs, Facebook, Twitter, LinkedIn, YouTube, email newsletters etc.
- Researching and putting together presentations for new clients
- Organising training workshops and events
- Managing the team of bloggers on our other web site www.connector.tv
- Assisting with online & offline PR
- Updating our contact database with new prospects & clients
Requirements - You will have a degree in business or communications or equivalent
- You will be very professional and have excellent organizational, written and verbal communication skills
– You will be capable of working on your own initiative as well as within a team
- You will be highly enthusiastic with a passion for digital marketing!
Additional Information - The role is full-time and unpaid but some expenses will be covered
- The period is 2-3 months starting immediately depending on the candidates availability
- A high standard of written and spoken English is required
- You will receive training in digital and social media marketing
This is a fantastic opportunity to join a company with a growing reputation and learn from Conor Lynch, one of the best digital strategists & trainers in the Irish market. Upon completion of your internship you will have an excellent chance of being hired by SocialMedia.ie or one of our clients or partners.
For more info about SocialMedia.ie please visit our web site and forward your curriculum vitae to conor@connector.ie or call +353 86 811 8833
We have moved to new offices! Now you can find us at the Gateway House (133 Capel Street, Dublin), the former home of the famous dance group Riverdance.
Did you miss Showcase Ireland? Well then you also missed Conor’s social media seminar “Meet Your Customers in the New Market Place”. You can take a look at it here.
Social media can be useful for any business and they know that in the Digital Marketing Institute. That’s why they brought Conor in to lead workshops called “Social Media Marketing for Business”.
We also launched a Social Media eBook which is based on a proven Connector 10 C´s Strategy Model and breaks down the utilization of social media into ten clear steps. Check it out!
After months of great work our digital marketing executive Dave Dungan has decided to pursue a web development career in Jason Roe’s company. Thank you Dave for your great work in 2010! We’ll miss you!
On the other hand new people are now partnering with us on projects – Igor Walter (PR), Graeme Hanna (planning), Greg Fry (training) and Shirleen Flynn (events).
Join us also at the Project Arts Centre where we plan on seeing the hilarious play called Connected. The tickets will be only 12 € so come and join us!
The Facebook Garage event will be taking place at our new offices – the Gateway House – on Wednesday 9th @ 5pm. Check out more info here.
If you have any interesting news or know of any events taking place around Ireland share them with us via our Facebook page!
The political parties have opened the digital doors in a meaningful way and we're encouraging you to step through and engage to make your voice heard. Below are the websites, social media pages, email addresses and phone numbers of all the major parties. Take 3 minutes and email, text, phone, face book, tweet tour local candidate and demand that they reverse the government guarantee of bank debt.
"Fiddling around the edges" is the best way to describe the plans from the various election candidates I've bumped into on my doorstep and at the dart stations in the past few days. These plans are minuscule irrelevancies in comparison to the debt crisis that faces this country.
A decision was made 18 months ago to absorb the debts of the banks into the debts of the state. This travesty best described recently as "capitalism for the masses and socialism for the banks" has virtually bankrupted our country. Right now the major European powers are deciding the fate of the country at a series of sessions in Europe. We are represented at these talks by Brian Cowen, the man with no mandate to lead or represent this country.
The European approach to Ireland will be decided before the next government has even time to get their feet under the table.
If Egypt reminds us of anything it's that the only thing that ever changes politics is the weight and force of public action. Others I'm sure will call for demonstrations. We're calling for a digital flood. The political parties have opened the digital doors in a meaningful way and we're encouraging you to step through and engage to make your voice heard. Below are the websites, social media pages, email addresses and phone numbers of all the major parties. Take 3 minutes and email, text, phone, face book, tweet tour local candidate and demand that they reverse the government guarantee of bank debt.
Otherwise this election is nothing more than a fight over the arrangement of the deck chairs on the titanic.
Ian Dodson, Course Director, Digital Marketing Institute.
Digital Marketing Institute delivers high quality training courses in all aspects of current digital marketing. We have recently partnered with the Cork College of Commerce to bring the course to Cork city.
This is a 12-Lecture Part Time course (taking place over 8 weeks) which takes place on Tuesday and Thursday evenings between 6:30pm and 9:30pm.
Where: Cork College of Commerce, Morrison's Island, Cork, Ireland
When: Start date Thursday 3rd March 2011
Time: 6.30pm - 9.30pm Each Week for a total of 12 weeks
Week 1 - Thursday 3rd March Week 2 - Tuesday 8th March & Thursday 10th March Week 3 - Tuesday 15th March Week 4 - Tuesday 22nd March & Thursday 24th March Week 5 - Tuesday 29th March Week 6 - Tuesday 5th April & Thursday 7th April Week 7 - Tuesday 12th April Week 8 - Tuesday 19th April & Thursday 21st April
Overview
As we are all aware, the Internet plays and ever-increasingly important role in our lives, whether in business or at home. For businesses, especially as the economy falters, businesses are looking to use the internet as a method of communicating, selling and marketing their products, services, brand and vision and generally interact with customers.
This course has been developed by digital marketing professionals for existing and aspiring digital marketing professionals. All of the lecturers are expert practitioners in their field. This course therefore provides attendees with comprehensive introduction to the concepts and application of digital marketing. It introduces a range of innovative approaches that have been taken in applying these ideas to online Marketing. Real life case studies and a very practical approach provide a cornerstone to this course, ensuring that students understand both the theory and be in a position to apply this in their own business.
Course Overview
The course includes all aspects of current thinking and application of online and digital marketing, including
Search Engine Optimisation
Pay per Click Marketing
Banner and other Digital Image marketing
Podcasting
Blogging
Social Networking
Affiliate Marketing
Email Marketing
Web Site Analytics
Dealing with Digital Agencies
Facebook
Twitter
Upon completion of this course, students will have an understanding of the essential concepts required to develop a career in Digital Marketing.
Lecturers
All of your lecturers are professionals in the Digital Marketing sector, running and delivering online marketing campaigns. Furthermore, all of your lecturers are senior members of (and some are board members of) their appropriate association. They base their training on their experiences and will be therefore using real life examples and case studies throughout the course.
Your lecturers for this Cork-based digital marketing training courses are all digital marketing practitioners. A complete list of our faculty is available here, and here is a short list of some of some of these lecturers:
12 Lectures over 8 Weeks, Evening Programme, 6.30pm - 9.30pm, each evening
Venue
Cork College of Commmerce, Cork
Who Should Attend
This course is designed for those who have little previous experience of online marketing and who want to get started in implementing these techniques in their business. The course is targeted to those with responsibility for developing or implementing an organisation’s online strategy, including senior management, marketing managers, communication specialists, webmasters and IT managers and personnel or would like to a pursue a career in online marketing.
Course Structure
Lecture 1.
How the Internet has Impacted Marketing Web Site Design and how it’s development has impacted marketing and how the web and it’s various can be applied to your business through the use of the online marketing techniques that we will introduce over the coming weeks.
Lecture 2.
Search Engine Optimisation (SEO) Correctly implementing On-Page SEO and Off-Page SEO on your web site can get your business listed at the top of Google and the other search engines. This lecture clearly explains how, by correctly implementing blogging, meta-tags, content, sitemaps, an inbound linking strategy and developing a comprehensive digital footprint, Google will find your site and place it to the top of the search results.
Lecture 3.
Pay Per Click Marketing (focusing on Google AdWords) Online advertising is now a critical part of any online marketing campaign. This lecture takes the student through the various Pay per Click products as well as taking everyone through various case studies. The lecturer will also set up a Google AdWords campaign.
Lecture 4.
Using Google Analytics to improve traffic and user navigation This lecture describes how to view and analyse web site statistics as part of an online marketing campaign. It is focused entirely on Google Analytics and how to implement Google Analytics on your web site and use it to find out who visits your site, where they come from, what pages they visit, etc, etc. You can then use this information to improve your visitor interaction.
Lecture 5.
Email Marketing in the Digital Marketing Mix We explain the ideas behind email marketing and how this has evolved over the past 10 years, introducing students to the leading email marketing tools and applications available on the market. The lecturer goes through some of the best practice examples of email marketing. Practical examples and case studies throughout.
Lecture 6.
Social Marketing With more than 140 million blogs currently being tracked by Technorati, the opportunities for businesses to speak with their customers is nearly unlimited. That’s why more and more companies are turning to the blogosphere to connect with consumers. Never before have had businesses had such effective access to the frustrations and desires of their target audience. This lecture clearly explains how to go about using blogs and social media (Facebook, Twitter, LinkedIn, etc) as part of the marketing mix to drive business.
Lecture 7.
Online PR and how to create and implement successful Online PR campaigns Students will learn how to plan and implement an Online PR Strategy using some or all of the Social Media applicatins and tools discussed in the previous lecture. The issues discussed will also include Online Brand and Reputation Management
Lecture 8.
Online Display Advertising - Create, Implement and Measure Online Advertising Campaigns Display and Banner now advertising now plays a huge part in the overall marketing mix. This lecture goes through the history of the development of this market. You will learn how to develop an online brief, understand the components of online advertising success and be able to understand and construct and online media campaign.
Lecture 9.
How Web Site Architecture can Affect Online Success A Web site’s information architecture and technical architecture are critical to its success in natural search results - and are important elements of paid search success, too. Dynamic URLs & dynamic content. This lecture discusses some of the following (in marketing terms!): HTTP and HTML, Redirects, JavaScript, CSS, Multiple languages, domains and sub-domains, Duplicate content issues, etc
Lecture 10.
Mobile Marketing and Video Optimisation This lecture discusses (a) the emergence of mobile marketing and how to usethisas art of your marketing campaign, and (b) how video is affecting our interaction with web sites and how you can take advantage of video, Youtube and other video content sites.
Lecture 11.
Affiliate Marketing What is Affiliate Marketing and what are the benefits of using Affiliate Marketing as an additional channel. How to set up a successful affiliate program. Using paid and natural keyword bidding and natural search to effectively promote products and services on search engines. Measuring results and case studies throughout.
Lecture 12.
Planning and Implementing a Digital Marketing Campaign This lecture brings together all of the elements in a digital marketing campaign. The advantages and shortcomings of each of the activities within a campaign are reviewed with real-life examples as to why and where a medium would be chosen.
Assessment
The Diploma is awarded to participants on the successful completion of a Digital Marketing Assignment. The assignment is a written document, giving students the opportunity to demonstrate their understanding and application of their newly acquired digital marketing knowledge.
Cost
Cost per participant - €1,495 1,250
Note that your place on the course is confirmed upon full payment of the course fee.
Digital Marketing Institute is running a 12 Week Web Marketing Course in Galway.
This Web Marketing course in Galway starts on Tuesday 8th February in Galway at 6.30pm
Overview of this Web Marketing Course
As we are all aware, the Internet plays and ever-increasingly important role in our lives, whether in business or at home. For businesses, especially as the economy falters, businesses are looking to use the internet as a method of communicating, selling and marketing their products, services, brand and vision and generally interact with customers.
This course has been developed by digital marketing professionals for existing and aspiring digital marketing professionals. All of the lecturers are expert practitioners in their field. This course therefore provides attendees with comprehensive introduction to the concepts and application of digital marketing. It introduces a range of innovative approaches that have been taken in applying these ideas to online Marketing. Real life case studies and a very practical approach provide a cornerstone to this course, ensuring that students understand both the theory and be in a position to apply this in their own business.
Course Overview
The course includes all aspects of current thinking and application of online and digital marketing, including
Search Engine Optimisation
Pay per Click Marketing
Banner and other Digital Image marketing
Web site architecture
Web 2.0 technologies
Podcasting
Blogging
Social Networking
Affiliate Marketing
Email Marketing
Web Site Analytics
Dealing with Digital Agencies
Facebook
Twitter
Upon completion of this course, students will have an understanding of the essential concepts required to develop a career in Digital Marketing.
Organisation and brands are therefore looking for ways to understand how to use and implement video in a cost effective manner.
To help you get the most out of digital video, our experts will teach you, in a very practical and hands-on way, how to create and implement a strategy for your organisation's video use. We will show you how to go on to achieve massive return on investment by making sure that you do a few simple things right.
This 1 Day training course is very hands on and will therefore be peppered with case studies, workshops and examples from companies that are succeeding with video online.
Programme
New - Digital Video Strategy & Implementation – Dublin Training Course
Audience and goals
How digital video works
Setting your objectives for developing your video implementation
'Viral' video and how this works
User generated content and how you can take part
Requirements
Youtube, Vimeo, etc - which is the right video platform for you
Seeding content
Advertising and how video can be used to effect
Shoaring your vieo's through the social networks and and further afield
Adding your video content to YouTube, Vimeo, etc
Video on your own web sites
This training course in Digital Video Strategy takes place in Dublin city on 23rd February 2011
Contact Us|Sitemap|Policy|Back to Top Legal Information: Web Kitchen Limited | Registered Office: 93 Upper George Street, Dun Laoghaire, Co.Dublin, Ireland | Company Reg. No: 427135
The 
The Digital Marketing Institute is running a 2 Day Advanced Email Marketing Training Course on 24th & 25th May 2011.
Digital Marketing Institute delivers high quality training courses in all aspects of current digital marketing. We have recently partnered with the 
Digital Marketing Institute is running a 12 Week Web Marketing Course in Galway.
