Studies show that most people only use about five apps frequently and that is about right for me, but a strange thing happened today when I started to arrange the app icons on my phone. I tend to put the ones that I use the most in the dock because I try at all costs to avoid the actual phone Read More

With numerous social media sites trying to figure out sure fire ways to monetise their site, they will find encouragement in the fact that advertisers are expected to increase social media spending over the next few years. According to a new report from BIA/Kelsey, the social ad spend for U.S. is expected to grow from $3.8 Read More

While we’re all probably sick of hearing the word IPO any time Facebook gets so much as a passing mention,  it’s hard to remember a financial or tech related event that has had so much hype and buzz behind it. But while Friday gets ever closer, the investing public appear to be getting cold feet.

Bloomberg report that a survey Read More

If, like me, you spend a lot of time researching projects on mobile, preparing pitches or analyzing behavior online then this is going to be of huge benefit. This tool is not new, but it is massively useful when it comes to mobile research so when it was pointed out to me last night, I thought it would be Read More

When Facebook IPO later this week, it will easily become the biggest tech IPO ever, a huge statement for a company that was founded in a college dorm room not that long ago.

With wall to wall coverage at the moment, this video is a good way of taking a step back and looking at some of the simple facts that make Read More

We’ve seen brands try every type of real world marketing stunts here on the blog over the years, but this one from Panasonic – where they turned the entire main river in Tokyo blue using more than 100,000 LED lights – must be the most impressive one yet.

Seen from above, it looks like a giant snaking beam of electricity that Read More

With the current number of people signed up to Facebook ranging within the 900 million mark, and with the one billion mark in sight, the company is in pretty good shape to handle this week’s upcoming IPO. But while we talk about how many are on the site and how many more people will join, we tend to forget that Read More

With over 140 million active users worldwide, Twitter has revealed that out of the 10 million active users based in the UK, 80 per cent of them access the site through mobile phones. This is significantly higher than the global average of 55 per cent, where the UK is said to be the fourth-largest country for Twitter Read More

When it comes to social media, one group of users who are often courted by brands and businesses are mothers, given how much of the household purchasing power they actually control.

Nielsen has produced a report looking at their behavior online and although the big stand out stat is that the recent social networking sensation comes out on top of the Read More