Too Little, Too Late.
Paul O’Toole, the Director General of FÁS, has hinted that the agency could change name, after making comments that the training and upskilling agency would change its focus following a strategic review. He said that a “comprehensive” set of changes are already in place at the State training authority, and that the authority was doing its best to help the huge numbers out Read More
Posted in Advertising, FAQ, fas. state training authority | No Comments »
Google’s latest innovation for Gmail, called ‘Priority Inbox’, is aimed at those who are overwhelmed by email.
For many users, particularly if you are signed up to lots of automated newsletters and email updates from companies, it can be overwhelming to open up their email ina morning and sort the wheat from the chaff.
Learns email habits
Google’s Priority Inbox attempts to learn your e-mail habits and then decides which Read More
Posted in Email Marketing, email, gmail, google adwords, google mail | No Comments »
This was the question posed by Deanna Lee of The New York Public Library (NYPL) at Blogtalk 2010 last week. The NYPL has recently been acclaimed for its effective use of social media. As the Vice-President for Communications and Marketing Deanna Lee came to Blogtalk 2010 to show how a traditional institution such as a public Read More
Posted in Radical, social media | No Comments »
Facebook Targeting allows you to reach your audience by enabling you to target potential customers by Gender, Likes & Interests, Age and other targeting filters.
Facebook has recently enhanced this feature by offering “broad match” for age targeting. This means that you can deliver your ad to potential customers just slightly outside of your target age range for less than what it would cost Read More
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The second day of the conference proved just as valuable as the first, starting with Stowe Boyd talking us through his Web of Flow theory and how it’s all about the streams. Followed on by Ruairi McKiernan inspiring the crowd with SpunOut.ie, Fergus Hurley talking on Silicon Valley, Laurent Walter Goix bringing it back to [...]
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Arriving to Galway yesterday with little expectation for what Thursday and Friday would bring at BlogTalk2010, I was delighted with day one…compelled me to write a blog at least, despite the conference having little or nothing to do with “blogging.” The day started for me (missed the first few) with considerations for our identity online, [...]
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I recently audited a new client’s digital marketing strategy and implementation.
They were frustrated with the results of their efforts so far and wanted some advice and guidance on how to get better return for their investment. Their budget was significant but the return was negligible. Having reviewed their digital activities, I was struck by a common theme in each of the channels they were using. All of their activities had one Read More
Posted in Advertising, Online Marketing, Search Engine Optimisation, adwords campaign, digital marketing institute, facebook, social media, youtube | No Comments »
One of the better Google video’s that I have seen (and I show as many folks as possible) is one delivered by a guy called Hal Varian who is Google’s Chief Economist. The video introduces viewers to the wild and woolly area of the AdWords auction. You can watch this Google AdWords video below.
For instance, did you know that the Quality Score of each of the keywords has a massive effect on how much you pay for each
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Digital Marketing Institute is the first institution in the Ireland to use the LinkedIn service for course applications
The Digital Marketing Institute recently launched a Postgraduate Diploma in Digital Marketing. In keeping with the online and digital theme of their business, the Read More
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Google recently launched their Google Certification Program (to replace Google Advertising Professionals program). To provide professionals who had previously taken the program time to transition over to the new program, Google is running both programs side by side during a six month grace period which ends in October 2010. To retain certified status and continue using the badge within your marketing collateral, Google AdWords professionals MUST meet the requirements of the Read More
Posted in Advertising, Online Marketing, adgroups, adwords, adwords campaign, digital marketing institute, google adwords, google adwords training | No Comments »
