Collecting donations has probably become more difficult for charities in recent years, but it hasn't deprived them of their entrepreneurial spirit. Causes.com, the startup that helps nonrpofits find support on Facebook, has discovered a new way to come up with much needed funds by asking benefactors to donate just a few minutes of their time.
The new programme is called "Give a Minute", and lets people give some of their time instead of a direct payment, specifically by watching a video ad or by filling out a survey or a poll. Those activities serve as advertising and research for Causes’ brand partners, who will then donate between 10 and 50 cents per person to a nonprofit that Causes has matched them up with.
Causes has already run a pilot program where users filled out a survey for Lexus, then Lexus donated money to the World Wildlife Fund.
Vice President of Social Impact Matt Mahan said that from a business perspective, Causes is focused on connecting brands with audiences who are interested in things like social responsibility. The San Francisco-headquartered company already runs a “sponsored cause” program, and he said the new Give a Minute campaigns help “democratize” that concept, making it easier for companies that aren’t “a Fortune 50 or even a Fortune 500 brand” to advertise on Causes.
Read the full article on The New York Times website
