We normally save all the beautiful marketing videos and case studies for over on Simply Viral but this one is so stunningly well made that we thought it deserved a special place here. This creation is called the Power Of Love and it is a very social marketing campaign for A Brazilian shoe company called Melissa that prompted users to write messages on all of the post its. The campaign took 25 animators 5 months to create and used 350,000 different colored Post Its and was all done to celebrate the launch of their new flagship store in San Paolo, More than 30,000 people left messages on the post its making this an incredibly social piece of marketing and there are also countless fan videos on Youtube which captured the magic. The video hasn’t really been picked up by the big mainstream blogs yet and only has 150,000 views but you can be sure it will after today and this video should explode in to the millions of views and I really hope it does after all the hard work and effort that has clearly gone in to this stunning creation. The only downside to all the attention they are about to get is nobody outside of Brazil has ever heard of Melissa shoes or will ever buy them.
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